AdLabs vs Skai

A focused Amazon PPC platform vs an enterprise omnichannel commerce media suite. Here is how they compare for Amazon advertising.

TL;DR

Skai (formerly Kenshoo) is an enterprise omnichannel commerce media platform spanning 120+ publishers across retail media, paid search, and paid social, with pricing starting at $114K/year. AdLabs is purpose-built for Amazon PPC with transparent, semi-automatic bid optimization starting at 1% of ad spend + $120/month. Skai is designed for large brands and agencies managing millions in ad spend across dozens of retailers and channels. AdLabs is designed for Amazon-focused advertisers who want fast, transparent campaign control without enterprise complexity or cost.

Feature comparison

Feature	AdLabs	Skai
Automation Style	Semi-automatic (human in the loop)	AI-powered algorithmic + rules-based automation
Transparency	Yes: Full visibility with change logs and one-click undo	Rules-based automation with bulk editing logs
Pricing	From 1% of ad spend + $120/mo	From $114K/year (Standard); tiered up to $756K/year
Best For	Amazon-focused agencies and brands	Enterprise brands managing multi-channel retail media
Channel Coverage	Amazon	120+ publishers: Amazon, Walmart, Target, Instacart, Kroger, Google, Meta, TikTok, and more
Amazon Ad Types	Yes: SP, SB, SD, SBV	Yes: SP, SB, SD, SBV + DSP
Amazon DSP	Yes: Yes	Yes: Yes
AMC Integration	Yes: AMC Audiences	Yes: Full AMC access with audience creation
Bid Management	Yes: Algorithm recommendations + manual override	Yes: AI algorithmic optimization + custom automation rules
Dayparting	Yes: Yes, with hourly bid adjustments	Yes: Yes
AI Assistant	No: Not available	Yes: Celeste AI: GenAI marketing agent for diagnostics, recommendations, and reporting
Digital Shelf Analytics	No: Not available	Yes: Buy box, search rank, reviews, SOV, competitor activity
Content Optimization	No: Not available	Yes: AI-powered listing optimization and keyword gap detection
Revenue Recovery	No: Not available	Yes: Automated chargeback and revenue recovery
Incrementality Testing	No: Not available	Yes: Available on Enterprise Premier and above
Keyword Harvesting	Yes: With campaign mapping and starting bid calculations	Yes: Automated with bulk actions
N-gram Analysis	Yes: Yes	Yes: Search Term Analysis (Advanced+)
Custom Reporting	Yes: Drag-and-drop builder, white-label, custom tagging	Yes: Cross-channel dashboards, white-label, data connectors
Agency Multi-Account	Yes: Built for agencies, unlimited seats	Yes: Enterprise agency tools, unlimited users
Onboarding	Same-day setup	Dedicated onboarding team; white-glove on Enterprise Premier and above
Contract	Month-to-month, cancel anytime	Annual contract (flat annual fee)
Performance Guarantee	Yes: Pays for itself in 30 days or a full refund	No: Not offered
Free Trial	Yes: 30 days, no credit card + free forever plan	No: Demo only

Automation philosophy

AdLabs · Semi-Automatic

Bid Optimizer surfaces recommendations you can act on in seconds
One-click undo and full change logs on every adjustment
Rule-based automations and alerts also available

Skai · AI-Powered Omnichannel

Algorithmic bidding across 120+ publishers with custom automation rules
Celeste AI agent for natural-language diagnostics and cross-channel recommendations
Bulk editing and advanced actions across campaigns, ad groups, keywords, and ads

Pricing

AdLabs

AdLabs Core starts at 1% of ad spend + $120/month. The Pro plan is 2% + $120/month. Flat-rate pricing is available for accounts spending $100K+/month. Month-to-month, cancel anytime.

Skai

Skai uses a flat annual fee model tiered by total ad spend. Standard starts at $114K/year (up to $4M annual spend). Advanced is $276K/year (up to $10M). Enterprise is $504K/year (up to $20M). Enterprise Premier is $756K/year (up to $35M). Enterprise Premier+ is custom for accounts spending $35M+ annually. All tiers include Celeste AI and access to 120+ publishers. Annual pricing, with the option to review your commitment after the first three months.

Where each one has the edge

Where Skai has the edge

Omnichannel scale
120+ publishers across retail media, paid search, paid social, and app marketing, all in one platform
Celeste AI
GenAI marketing agent that answers questions in natural language, flags performance issues, and provides cross-channel budget and bidding recommendations
Digital shelf analytics
Product availability, buy box status, search rank, reviews, share of voice, and competitor activity
Content optimization
AI-powered listing optimization, keyword gap detection, and automated updates across retailers
Commerce operations
Revenue recovery, ticketing automation, and catalog issue detection
Incrementality testing
Geo-testing and measurement to validate true campaign impact (Enterprise Premier and above)
Retail insights
Links media performance to sales, profit, and operational health across 100+ retailers

Where AdLabs has the edge

Dramatically lower cost
1% of ad spend + $120/mo vs $114K+/year, making it accessible to agencies and brands of all sizes
Faster, simpler optimization
Bid Optimizer surfaces recommendations you can act on in seconds with one-click undo if needed
No annual lock-in
Month-to-month flexibility vs Skai's annual commitment
Same-day setup
Start optimizing immediately instead of going through an enterprise onboarding process
DSP and AMC included
Full in-app DSP management and AMC Audiences on core plans, not as premium add-ons
Agency-built
Multi-account management, white-label dashboards, unlimited seats at no extra cost
Advanced Amazon analytics
Drag-and-drop pivot tables, n-gram analysis, SQP reports, custom tagging, no pagination
Performance guarantee
Pays for itself in 30 days or a full refund
Direct team access
Talk to leadership and developers; bugs fixed within 24 hours

Who should choose which

Choose AdLabs if you…

Focus primarily on Amazon advertising
Want fast, transparent PPC optimization without enterprise complexity
Need DSP and AMC included in one affordable subscription
Run an agency managing multiple Amazon accounts
Prefer month-to-month flexibility over annual contracts
Want to start a free trial today rather than schedule a demo

Choose Skai if you…

Manage ad spend across Amazon, Walmart, Google, Meta, TikTok, and more
Need AI-powered cross-channel analytics and a GenAI marketing agent
Want digital shelf analytics, content optimization, and commerce operations in one platform
Need incrementality testing to validate campaign impact
Have the budget for an enterprise platform ($114K+/year)

Frequently asked questions

Is AdLabs better than Skai?

AdLabs and Skai serve different needs. AdLabs is semi-automatic, giving you full control over every optimization decision with AI-powered suggestions and transparent logic. Skai takes a different approach to automation. The best choice depends on whether you want hands-on control with smart assistance or a more automated workflow.

How does AdLabs pricing compare to Skai?

AdLabs offers transparent, published pricing with a free 30-day trial and no credit card required. AdLabs also offers flat-rate pricing for accounts spending over $100,000 per month. Compare plans and features at adlabs.app/pricing.

Can I switch from Skai to AdLabs?

Yes. Switching to AdLabs is straightforward. Connect your Amazon Advertising account through the API and AdLabs imports your campaign data automatically. Most users are fully transitioned and optimizing within a single day.