Amazon PPC Reporting Dashboard: How To Build One in 2026

You’re drowning in Amazon PPC data. Spreadsheets, reports, and dashboards are scattered everywhere. You’re spending hours trying to make sense of it all, but still struggling to get a clear picture of what’s working and what’s not.

This is a common problem for Amazon sellers, especially as your business grows. But what if you could build a single, unified PPC reporting dashboard that gives you all the key insights you need at a glance?

In this article, we’ll show you exactly how to build an Amazon PPC reporting dashboard in 2026. We’ll cover the essential metrics, the best tools, and the step-by-step process to create a dashboard that saves you time and improves your advertising performance. Let’s get started.

Why You Need an Amazon PPC Reporting Dashboard

Most Amazon sellers are flying blind when it comes to their PPC data. They’re relying on the default Amazon reports, which are often confusing and incomplete.

Here’s what’s happening: you’re spending money on ads, but you don’t have a clear understanding of where that money is going or what results you’re getting. This makes it impossible to optimize your campaigns effectively and maximize your ROI.

A well-designed PPC reporting dashboard solves this problem by providing a centralized view of your key metrics. You can quickly identify trends, spot problems, and make data-driven decisions to improve your advertising performance.

Essential Metrics to Include in Your Dashboard

Your dashboard should focus on the metrics that directly impact your bottom line. Here are some of the most important ones to include:

• Advertising Cost of Sale (ACOS): This is your ad spend divided by your attributed sales. It tells you how much you’re spending to generate each dollar of revenue.
• Total Advertising Cost of Sale (TACoS): This metric looks at your total ad spend divided by your total revenue (organic + paid). This is a more holistic way to view the efficiency of your advertising.
• Click-Through Rate (CTR): This is the percentage of people who see your ad and click on it. A low CTR could indicate that your ad copy or targeting needs improvement.
• Conversion Rate (CVR): This is the percentage of people who click on your ad and then make a purchase. A low CVR could mean your product listing isn’t optimized or that your price is too high.
• Impressions: This is the number of times your ads are shown to shoppers. Low impressions can indicate issues with your bids, keywords, or targeting.
• Spend: How much you’re spending on advertising.
• Sales: Attributed sales from advertising.

These metrics should be tracked at different levels: account level, campaign level, ad group level, and even keyword/ASIN level.

Choosing the Right Tools for Your Dashboard

You have several options when it comes to building your Amazon PPC reporting dashboard. Here are a few popular choices:

• Amazon Advertising API: This is the most direct way to access your data. However, it requires technical expertise to set up and maintain.
• Google Sheets/Excel: You can manually pull data from Amazon and create your own spreadsheets. This is a low-cost option, but it’s time-consuming and prone to errors.
• Data Visualization Tools (Tableau, Power BI): These tools allow you to create interactive dashboards and reports. They require some technical skills to set up, but they offer a lot of flexibility.
• Amazon PPC Bid Management Software (AdLabs): Software like AdLabs algorithmically pulls your data, calculates key metrics, and provides pre-built dashboards. This is the most efficient option for most sellers.

Here’s the thing: manually creating a dashboard from scratch can take a lot of time and effort. It also requires you to be very proficient with spreadsheets or data visualization tools. That’s why many sellers choose to use a specialized PPC software like AdLabs.

According to Scott H., an Amazon seller with years of experience, “I have been working in the Amazon space for years and have used 4-5 PPC applications. AdLabs is by far the best… The software is robust but intuitive. Most importantly, results have been very good; TACOS is down significantly while sales are now happening across our entire catalog.”

Step-by-Step: Building Your Dashboard with AdLabs

Let’s walk through how to build your Amazon PPC reporting dashboard using AdLabs.

Step 1: Connect Your Amazon Advertising Account

First, you’ll need to connect your Amazon Advertising account to AdLabs. This is a simple process that involves granting AdLabs access to your data.

Step 2: Navigate to the Dashboard Section

Once your account is connected, navigate to the “Dashboards” section within AdLabs.

Step 3: Customize Your Dashboard

AdLabs offers a variety of pre-built widgets that you can add to your dashboard. These widgets display key metrics like ACOS, TACoS, CTR, conversion rate, and spend.

You can customize your dashboard by:

• Adding/Removing Widgets: Choose the metrics that are most important to you.
• Resizing/Moving Widgets: Arrange the widgets in a way that makes sense for your workflow.
• Filtering Data: Filter your data by date range, campaign, ad group, or keyword.
• Setting Goals: Set targets for your key metrics and track your progress over time.

Step 4: Analyze Your Data and Take Action

Once your dashboard is set up, take some time to analyze your data. Look for trends, spot problems, and identify opportunities for improvement.

For example, if you notice that your ACOS is high for a particular campaign, you can investigate further and take action to lower it. This might involve adjusting your bids, optimizing your ad copy, or negating poorly performing keywords.

According to Travis Mersola, “AdLabs has been a game-changer for our PPC management. The software itself offers an impressive level of flexibility, allowing us to clearly identify what’s working and what isn’t. It’s a powerful tool for optimization, experimentation, and scaling.”

Advanced Dashboard Tips

Here are some advanced tips to take your Amazon PPC reporting dashboard to the next level:

• Track Your Competitors: Monitor your competitors’ performance to identify opportunities to gain an edge.
• Segment Your Data: Segment your data by product category, customer demographics, or other relevant factors.
• Set Up Alerts: Set up alerts to notify you when key metrics reach certain thresholds.
• Use Visualizations: Use charts and graphs to visualize your data and make it easier to understand.

Remember, a dashboard is only useful if you actually use it. Make it a habit to check your dashboard regularly and take action based on the insights you gain.

Real-World Example: Dashboard in Action

Let’s look at a real example of how an Amazon seller used a PPC reporting dashboard to improve their advertising performance.

Before: This seller was spending $10,000 per month on Amazon PPC, but their ACOS was a high 40%. They were struggling to make a profit on their ad spend.

Action: They built a reporting dashboard using AdLabs and identified several poorly performing keywords. They negated these keywords and adjusted their bids on the remaining keywords.

After: Within 60 days, their ACOS dropped from 40% to 25%, and their sales increased by 15%. They were now generating a significant profit on their ad spend.

Don’t Drown in Data

Building an Amazon PPC reporting dashboard is essential for any serious seller. It gives you the visibility and insights you need to optimize your campaigns, improve your ROI, and grow your business.

Ready to take control of your Amazon PPC data? Explore AdLabs and see how it can help you build a powerful reporting dashboard in minutes.

This article is based on Episode 120 of That Amazon Ads Podcast. Subscribe for weekly Amazon PPC strategies.