Summary#
- Cookies and similar technologies are small pieces of data stored in your browser. We use them on adlabs.app and in the AdLabs application at dashboard.adlabs.app.
- Some are needed to make the site and app work, such as keeping you signed in and remembering your cookie choice. On our website, we set the rest only with your consent.
- We use Google, Meta, LinkedIn and OpenAI tags to understand our traffic and measure our own advertising. These tags are not used to send your Amazon advertising data to these partners.
- You can change your choice at any time with the on our website, or block cookies in your browser.
1. Who we are#
This policy is issued by AdLabsPPC OÜ, registry code 16817105, Villardi tn 11-7, 10136 Tallinn, Estonia ("AdLabs", "we", "us"). It explains the cookies and similar technologies used on adlabs.app and dashboard.adlabs.app. Read it together with our Privacy Policy, which explains how we handle personal data.
2. What cookies and similar technologies are#
A cookie is a small text file a website stores in your browser. Similar technologies work the same way: local storage, session storage and browser databases (IndexedDB) that store information on your device, and tags or pixels that send information about your visit to a provider.
- First-party cookies are set by AdLabs on the adlabs.app domain. Some first-party cookies are written by a provider's tag running on our site, such as Google Analytics.
- Third-party cookies are set by another company's domain, such as doubleclick.net or linkedin.com.
- Session cookies are deleted when you close your browser. Persistent cookies stay until they expire or you delete them.
3. How we ask for consent#
On adlabs.app, a cookie banner (CookieYes) asks for your choice the first time you visit. Strictly necessary cookies are always on. Functional, analytics and advertising cookies are set only if you accept them. You can accept all, reject all or choose by category, and change your choice at any time from the .
In the AdLabs application, the technologies needed to sign you in and run the app are always on. The application does not show a cookie banner yet: the analytics and advertising tags listed below also run there to measure sign-ups from our ads, based on our legitimate interests. You can object at any time by emailing team@adlabs.app, or block them in your browser.
4. Strictly necessary#
These are needed for the website and application to work and cannot be switched off.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| cookieyes-consent | CookieYes (adlabs.app) | Remembers your cookie choices | 1 year |
| __cf_bm | Cloudflare (adlabs.app) | Bot protection and security | 1 hour |
| _cfuvid | Cloudflare (adlabs.app) | Rate limiting and security | Session |
| li_gc | Stores your consent choice for LinkedIn cookies | 6 months | |
| firebaseLocalStorageDb (browser database) | Google Firebase (dashboard.adlabs.app) | Keeps you signed in to the application | Until you sign out |
| firebase-heartbeat-database (browser database) | Google Firebase (dashboard.adlabs.app) | Firebase software health check | Persistent |
5. Functional#
These remember your preferences and support features you use.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| Filter, date range, theme and view settings (local storage) | AdLabs (dashboard.adlabs.app) | Remembers your filters, date ranges and display settings in the application | Until you clear them |
| gleap-widget-* (local storage) | Gleap (dashboard.adlabs.app) | Runs the in-app support and feedback widget | Until you clear them |
| sentryReplaySession (session storage) | Sentry (dashboard.adlabs.app) | Records an error session so we can fix bugs | Session |
| lidc | Routes requests to LinkedIn's servers | 24 hours | |
| VISITOR_INFO1_LIVE, VISITOR_PRIVACY_METADATA | YouTube | Remembers player settings and your consent state for embedded videos | 6 months |
| yt-remote-*, ytidb::LAST_RESULT_ENTRY_KEY | YouTube | Stores video player preferences | Session to persistent |
6. Analytics#
These help us understand how visitors use our website and application.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors | Up to 400 days |
| _ga_7NSXVX8QZ3 | Google Analytics | Keeps session state for our analytics property | Up to 400 days |
| adlabs_first_touch | AdLabs | Remembers the campaign or source of your first visit, so we know which channels bring new customers | 180 days |
| adlabs_last_touch | AdLabs | Remembers the campaign or source of your most recent visit | 90 days |
| YSC | YouTube | Tracks views of embedded videos | Session |
| Ahrefs Web Analytics | Ahrefs (adlabs.app) | Counts page visits. We did not observe it setting a cookie | Not applicable |
7. Advertising#
These measure our own advertising and let us show AdLabs ads to people who have visited us. On our website they are set only with your consent. For the application, see section 3.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au, _gcl_ls (local storage) | Google Ads | Links ad clicks to sign-ups (conversion measurement) | 90 days |
| IDE, ANID, test_cookie, NID | Google (doubleclick.net, google.com) | Ad measurement and personalization | 15 minutes to 24 months, see Google's cookie list |
| _fbp, fr | Meta (Facebook and Instagram) | Measures our ads and builds audiences of site visitors | See Meta's cookie policy (facebook.com/policies/cookies) |
| bcookie, bscookie | Browser identification for LinkedIn ads | 1 year | |
| UserMatchHistory, AnalyticsSyncHistory, li_fat_id | Ad measurement and audience matching | 30 days | |
| li_sugr | Probabilistic browser matching for ads | 90 days | |
| li_adsId (local storage) | LinkedIn Insight Tag identifier | Until you clear it | |
| __obref | OpenAI (ChatGPT ads) | Browser reference for measuring our ChatGPT ads | 365 days |
| __oppref | OpenAI (ChatGPT ads) | Remembers that you arrived from one of our ChatGPT ads | 30 days |
| oaiq_cs:* (session storage) | OpenAI (ChatGPT ads) | Session state for the ChatGPT ads pixel | Session |
When you sign up for AdLabs, we may also send Google, Meta and LinkedIn your email address and name in hashed form (converted into a code these platforms can match to their own users), directly from our servers, to measure sign-ups from our ads. See section 5 of our Privacy Policy.
8. Other providers on our pages#
- Google Tag Manager (container GTM-WHMST4CR) loads the tags above on adlabs.app and dashboard.adlabs.app. It does not set its own cookies.
- Trustpilot, Capterra, GetApp and Software Advice review badges load images and widgets from those providers.
- Cloudflare Web Analytics measures site performance without cookies.
Cookie durations above are the longest the provider sets. Browsers may shorten them; for example, Chrome limits cookies to 400 days.
9. Your choices#
- Our cookie banner: use the on adlabs.app to accept, reject or change categories at any time.
- Your browser: you can block or delete cookies and site data in your browser settings. If you block strictly necessary cookies or storage, you may not be able to sign in to the application.
- Provider controls: Google (adssettings.google.com), Meta (ad preferences in your Facebook or Instagram account) and LinkedIn (advertising settings in your LinkedIn account) let you manage ad personalization.
10. Changes to this policy#
We update this policy when the cookies we use change. The "Last updated" date at the top shows the latest version.
11. Contact us#
AdLabsPPC OÜ
Villardi tn 11-7, 10136 Tallinn, Estonia
Email: team@adlabs.app