AdLabs vs Helium 10 Adtomic

A dedicated Amazon PPC platform vs an AI-powered ad module inside an all-in-one seller suite. Here is how they compare for Amazon advertising.

TL;DR

Helium 10 Ads (formerly Adtomic, rebuilt in 2025 on Pacvue's enterprise technology) is an AI-powered PPC module inside Helium 10's broader seller suite. AdLabs is a standalone platform built exclusively for Amazon advertising with a semi-automatic approach that keeps you in control. Helium 10 Ads is included with the Helium 10 Diamond plan, making it a low-friction option for current Diamond users. AdLabs goes deeper on PPC-specific features like DSP, AMC Audiences, and granular bid control. The right choice depends on whether PPC is your entire focus or one part of a broader toolkit.

Feature comparison

Feature	AdLabs	Helium 10 Adtomic
Automation Style	Semi-automatic (human in the loop)	AI-powered (set ACoS target + budget)
Transparency	Yes: Full visibility into every change	AI handles execution; less visibility into individual bid decisions
PPC Pricing	From 1% of ad spend + $120/mo	Diamond plan: $359/mo ($279/mo billed yearly) + 2% of managed PPC spend
Flat-Rate Option	Yes: Available for accounts spending $100K+/mo	No: Not available
Best For	Agencies & brands focused on PPC performance	Existing Helium 10 users who want PPC included in their subscription
Bid Management	Yes: Algorithm recommendations + manual override	Yes: AI auto-adjusts to target ACoS
Keyword Harvesting	Yes: With campaign mapping	Yes: With keyword recommendations (Diamond)
Negative Keyword Mgmt	Yes: With n-gram analysis	Yes: Keyword negation tools
Dayparting	Yes: Yes, with hourly bid adjustments	Diamond plan only ($359/mo, or $279/mo yearly)
Rule-Based Automation	Yes: Yes	Diamond plan only ($359/mo, or $279/mo yearly)
Amazon DSP	Yes: Yes	No: Not available
AMC Integration	Yes: AMC Audiences	No: Not available
Multi-Channel	No: Amazon only	Yes: Amazon + Walmart
Custom Reporting / Dashboards	Yes: Drag-and-drop builder, white-label	Yes: Performance analytics
Search Query Performance	No: Not available	Yes: Diamond plan (overlays search data with listing data)
Agency Multi-Account	Yes: Built for agencies	Limited (per-account pricing)
Mobile App	No: Not available	Yes: iOS and Android
Free Trial	Yes: 30 days, no credit card + free plan	Yes: 7-day money-back guarantee

Automation philosophy

AdLabs · Semi-Automatic

Bid Optimizer analyzes data and surfaces recommendations
You set the rules and choose which changes wait for your approval
Full dayparting and rule-based automation on every plan
Built specifically for PPC managers and agencies

Helium 10 Adtomic · AI-Powered

Set a target ACoS and daily budget; AI handles execution
Built on Pacvue's enterprise ad technology (rebuilt Feb 2025)
Rule-based automation and dayparting on Diamond tier only
Designed for sellers who want PPC management alongside other seller tools

AdLabs keeps you in the driver's seat: you set the rules, AdLabs applies them, and you can review every change. Helium 10 Ads takes a more hands-off approach where AI manages execution once you set your goals. For sellers who want simplicity, that "set and forget" model is appealing. For teams that want to set the rules and see every change, AdLabs provides deeper PPC-specific control.

Pricing

AdLabs

AdLabs Core starts at 1% of ad spend + $120/month. The Pro plan is 2% + $120/month. Flat-rate pricing is available for accounts spending $100K+/month.

Helium 10 Adtomic

Helium 10 Ads is part of the Diamond plan ($359/month, or $279/month billed yearly), which includes AI-powered and rule-based automation, dayparting, keyword recommendations, and Search Query Performance analytics. Diamond customers pay a 2% management fee on PPC spend managed through Helium 10 Ads. The Platinum plan ($129/month, or $99/month billed yearly) does not include Helium 10 Ads.

Where each one has the edge

Where Helium 10 Adtomic has the edge

Bundled with Helium 10
If you already subscribe to Diamond for product research and listing tools, Helium 10 Ads is included, plus a 2% fee on managed PPC spend
Built on Pacvue technology
Enterprise-grade ad engine rebuilt in 2025, leveraging Pacvue's infrastructure
Walmart PPC
Manage Amazon and Walmart campaigns from the same dashboard
Search Query Performance
Overlay Amazon search query data directly with listing data (Diamond plan)
Mobile app
Monitor campaigns and performance on iOS and Android
Low barrier to entry
AI automation works out of the box with minimal configuration

For existing Helium 10 users, the PPC module is a convenient, low-friction option that requires almost no additional investment. The Pacvue-powered rebuild in 2025 was a significant upgrade from the original Adtomic.

Where AdLabs has the edge

Transparent optimization
Every change is visible and logged. You set the rules and choose which changes wait for your approval.
Full features on every plan
Dayparting, rule-based automation, and advanced analytics included at every tier, not gated behind premium plans
DSP and AMC
Amazon DSP support and AMC Audiences, which Helium 10 Ads does not offer
Agency-friendly
Multi-account management, white-label dashboards, and predictable pricing for client portfolios
Advanced analytics
Drag-and-drop pivot tables, n-gram analysis, custom dashboards, and white-label reporting
Direct team access
Talk to leadership and developers directly; bugs fixed within 24 hours
30-day free trial
No credit card required, with a performance guarantee

For agencies and brands where advertising performance is the primary focus, AdLabs provides more granular control, deeper analytics, and capabilities like DSP and AMC that Helium 10 Ads does not include.

Who should choose which

Choose AdLabs if you…

Want to set the rules yourself and see every bid optimization
Run an agency managing multiple Amazon accounts
Need DSP support and AMC Audiences
Want dayparting and rule-based automation without paying for a premium tier
Need white-label reporting for client accounts

Choose Helium 10 Adtomic if you…

Already subscribe to Helium 10 and want PPC included
Prefer a hands-off AI approach to ad management
Sell on both Amazon and Walmart
Want PPC alongside product research and listing tools in one subscription
Are a solo seller looking for the simplest path to running ads

Frequently asked questions

Is AdLabs better than Helium 10 Adtomic?

AdLabs and Helium 10 Adtomic serve different needs. AdLabs is semi-automatic, giving you full control over every optimization decision with AI-powered suggestions and transparent logic. Helium 10 Adtomic takes a different approach to automation. The best choice depends on whether you want hands-on control with smart assistance or a more automated workflow.

How does AdLabs pricing compare to Helium 10 Adtomic?

AdLabs offers transparent, published pricing with a free 30-day trial and no credit card required. AdLabs also offers flat-rate pricing for accounts spending over $100,000 per month. Compare plans and features at adlabs.app/pricing.

Can I switch from Helium 10 Adtomic to AdLabs?

Yes. Switching to AdLabs is straightforward. Connect your Amazon Advertising account through the API and AdLabs imports your campaign data automatically. Most users are fully transitioned and optimizing within a single day.