AdLabs vs Helium 10 Ads
A dedicated Amazon PPC platform vs an AI-powered ad module inside an all-in-one seller suite.
Here is how they compare for Amazon advertising.
TL;DR
Helium 10 Ads (formerly Adtomic, rebuilt in 2025 on Pacvue's enterprise technology) is an AI-powered PPC module inside Helium 10's broader seller suite. AdLabs is a standalone platform built exclusively for Amazon advertising with a semi-automatic approach that keeps you in control. Helium 10 Ads is included with existing Helium 10 subscriptions, making it a low-friction option for current users. AdLabs goes deeper on PPC-specific features like DSP, AMC Audiences, and granular bid control. The right choice depends on whether PPC is your entire focus or one part of a broader toolkit.
| Feature | AdLabs | Helium 10 Ads |
|---|---|---|
| Automation Style | Semi-automatic (human approves changes) | AI-powered (set ACoS target + budget) |
| Transparency | ✓ Full visibility into every change | AI handles execution; less visibility into individual bid decisions |
| PPC Pricing | From 1% of ad spend + $40/mo | Included with Platinum ($99/mo) or Diamond ($279/mo); 2% fee on spend over $5K/mo on Diamond |
| Flat-Rate Option | ✓ Available for accounts spending $100K+/mo | ✗ Not available |
| Best For | Agencies & brands focused on PPC performance | Existing Helium 10 users who want PPC included in their subscription |
| Bid Management | ✓ Algorithm recommendations + manual override | ✓ AI auto-adjusts to target ACoS |
| Keyword Harvesting | ✓ With campaign mapping | ✓ With keyword recommendations (Diamond) |
| Negative Keyword Mgmt | ✓ With n-gram analysis | ✓ Keyword negation tools |
| Dayparting | ✓ Yes, with hourly bid adjustments | Diamond plan only ($279/mo) |
| Rule-Based Automation | ✓ Yes | Diamond plan only ($279/mo) |
| Amazon DSP | ✓ Yes | ✗ Not available |
| AMC Integration | ✓ AMC Audiences | ✗ Not available |
| Multi-Channel | ✗ Amazon only | ✓ Amazon + Walmart |
| Custom Reporting / Dashboards | ✓ Drag-and-drop builder, white-label | ✓ Performance analytics |
| Search Query Performance | ✗ Not available | ✓ Diamond plan (overlays search data with listing data) |
| Agency Multi-Account | ✓ Built for agencies | Limited (per-account pricing) |
| Mobile App | ✗ Not available | ✓ iOS and Android |
| Free Trial | ✓ 30 days, no credit card + free plan | ✓ 7-day money-back guarantee |
Automation Philosophy
AdLabs: Semi-Automatic
- Bid Optimizer analyzes data and surfaces recommendations
- You review and approve changes before they go live
- Full dayparting and rule-based automation on every plan
- Built specifically for PPC managers and agencies
Helium 10 Ads: AI-Powered
- Set a target ACoS and daily budget; AI handles execution
- Built on Pacvue's enterprise ad technology (rebuilt Feb 2025)
- Rule-based automation and dayparting on Diamond tier only
- Designed for sellers who want PPC management alongside other seller tools
AdLabs keeps you in the driver's seat: the algorithm does the analysis, you make the final call. Helium 10 Ads takes a more hands-off approach where AI manages execution once you set your goals. For sellers who want simplicity, that "set and forget" model is appealing. For teams that need to see and control every optimization decision, AdLabs provides deeper PPC-specific control.
Pricing
AdLabs Core starts at 1% of ad spend + $40/month. The Enterprise plan is 2% + $40/month. Flat-rate pricing is available for accounts spending $100K+/month.
Helium 10 Ads is included with Helium 10 subscriptions. On Platinum ($99/month, or $79 annually), you get AI-powered automation only. On Diamond ($279/month, or $229 annually), you unlock rule-based automation, dayparting, keyword recommendations, and Search Query Performance analytics, but pay a 2% fee on any PPC spend exceeding $5,000/month.
Where Helium 10 Ads Has the Edge
- Bundled with Helium 10: If you already subscribe for product research and listing tools, PPC is included at no extra cost
- Built on Pacvue technology: Enterprise-grade ad engine rebuilt in 2025, leveraging Pacvue's infrastructure
- Walmart PPC: Manage Amazon and Walmart campaigns from the same dashboard
- Search Query Performance: Overlay Amazon search query data directly with listing data (Diamond plan)
- Mobile app: Monitor campaigns and performance on iOS and Android
- Low barrier to entry: AI automation works out of the box with minimal configuration
For existing Helium 10 users, the PPC module is a convenient, low-friction option that requires almost no additional investment. The Pacvue-powered rebuild in 2025 was a significant upgrade from the original Adtomic.
Where AdLabs Has the Edge
- Transparent optimization: Every recommendation is visible and requires your approval before going live
- Full features on every plan: Dayparting, rule-based automation, and advanced analytics included at every tier, not gated behind premium plans
- DSP and AMC: Amazon DSP support and AMC Audiences, which Helium 10 Ads does not offer
- Agency-friendly: Multi-account management, white-label dashboards, and predictable pricing for client portfolios
- Advanced analytics: Drag-and-drop pivot tables, n-gram analysis, custom dashboards, and white-label reporting
- Direct team access: Talk to leadership and developers directly; bugs fixed within 24 hours
- 30-day free trial: No credit card required, with a performance guarantee
For agencies and brands where advertising performance is the primary focus, AdLabs provides more granular control, deeper analytics, and capabilities like DSP and AMC that Helium 10 Ads does not include.
Who Should Choose Which
Choose AdLabs if you...
- Want to see and control every bid optimization before it goes live
- Run an agency managing multiple Amazon accounts
- Need DSP support and AMC Audiences
- Want dayparting and rule-based automation without paying for a premium tier
- Need white-label reporting for client accounts
Choose Helium 10 Ads if you...
- Already subscribe to Helium 10 and want PPC included
- Prefer a hands-off AI approach to ad management
- Sell on both Amazon and Walmart
- Want PPC alongside product research and listing tools in one subscription
- Are a solo seller looking for the simplest path to running ads
30-Day Free Trial, Now Restrictions, No Credit Card
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