AdLabs vs Sellozo

Semi-automatic PPC control vs visual campaign automation with flat-fee pricing. Here is how they compare for Amazon advertising.

TL;DR

Sellozo is an Amazon PPC automation platform built around its visual Campaign Studio and flat-fee pricing. It also offers optional managed services with US-based experts. AdLabs is purpose-built for Amazon advertising with a semi-automatic approach, plus DSP and AMC Audiences that Sellozo does not offer. If you want simple flat-fee pricing and a visual campaign builder, Sellozo is worth a look. If you want transparent bid control, DSP, AMC, and agency-friendly features, AdLabs goes deeper.

Feature comparison

Feature	AdLabs	Sellozo
Automation Style	Semi-automatic (human in the loop)	AI-automated (set ACoS targets)
Transparency	Yes: Full visibility into every change	AI handles execution; limited visibility into individual bid decisions
Pricing	From 1% of ad spend + $120/mo	$250/mo for one marketplace, +$50/mo per additional marketplace
Flat-Rate Option	Yes: Available for accounts spending $100K+/mo	Yes: All plans are flat-fee (no % of ad spend)
Best For	Agencies & brands wanting control	SMB sellers wanting simple automation
Bid Management	Yes: Algorithm recommendations + manual override	Yes: AI-automated bid adjustments
Keyword Harvesting	Yes: With campaign mapping	Yes: Automated discovery
Negative Keyword Mgmt	Yes: With n-gram analysis	Yes: Automated blacklisting
Dayparting	Yes: Yes, with hourly bid adjustments	Yes: Yes
Visual Campaign Builder	No: Not available	Yes: Campaign Studio (drag-and-drop)
Amazon DSP	Yes: Yes	No: Not available
AMC Integration	Yes: AMC Audiences	No: Not available
Managed Services	No: Not available	Yes: US-based experts (custom pricing)
Repricer	No: Not available	Yes: Dynamic repricing for Buy Box
Custom Reporting / Dashboards	Yes: Drag-and-drop builder, white-label	Yes: Financial reporting and performance dashboards
Agency Multi-Account	Yes: Built for agencies	Limited (per-account pricing)
Free Trial	Yes: 30 days, no credit card + free plan	Yes: 30-day free trial

Automation philosophy

AdLabs · Semi-Automatic

Bid Optimizer analyzes data and surfaces recommendations
You set the rules and choose which changes wait for your approval
Full visibility into what changed and why

Sellozo · AI-Automated

Set ACoS targets and AI handles bid adjustments
Campaign Studio lets you visually map campaign structures
Designed for sellers who want minimal day-to-day PPC involvement

AdLabs keeps you in the driver's seat: you set the rules, AdLabs applies them, and you can review every change. Sellozo automates execution once you set your targets. For hands-on PPC managers, AdLabs provides more control. For sellers who want to set goals and move on, Sellozo keeps things simple.

Pricing

AdLabs

AdLabs Core starts at 1% of ad spend + $120/month. The Pro plan is 2% + $120/month. Flat-rate pricing is available for accounts spending $100K+/month.

Sellozo

Sellozo charges a flat monthly fee based on how many marketplaces you sell in: $250/month for the first marketplace and $50/month for each additional one. No percentage of ad spend on any plan. Managed services are available at custom pricing.

For sellers with high ad spend relative to catalog size, Sellozo's flat-fee model can be cheaper since costs do not scale with spend. For agencies managing multiple accounts, AdLabs' multi-account structure and percentage-based model may be more practical.

Where each one has the edge

Where Sellozo has the edge

Campaign Studio
Drag-and-drop visual campaign builder for mapping PPC strategy and keyword flows
Flat-fee pricing
No percentage of ad spend; costs are predictable regardless of how much you spend on ads
Managed services
Optional US-based expert team to manage campaigns on your behalf
Repricer
Dynamic pricing tool to help win and maintain the Buy Box
Simplicity
Lower learning curve for sellers new to PPC tools

If you want a visual approach to campaign management with simple, predictable pricing and the option to hand off management to experts, Sellozo is a solid choice for SMB sellers.

Where AdLabs has the edge

Transparent optimization
Every change is visible and logged. You set the rules and choose which changes wait for your approval.
DSP and AMC
Full in-app DSP management and AMC Audiences, which Sellozo does not offer
Agency-friendly
Multi-account management, white-label dashboards, and predictable pricing for client portfolios
Advanced analytics
Drag-and-drop pivot tables, n-gram analysis, custom dashboards, and white-label reporting
Direct team access
Talk to leadership and developers directly; bugs fixed within 24 hours
30-day free trial
No credit card required. AdLabs Pro pays for itself in 30 days or a full refund.

For agencies and brands that need DSP, AMC, granular bid control, and white-label reporting, AdLabs provides capabilities that go well beyond Sellozo's core PPC automation.

Who should choose which

Choose AdLabs if you…

Want to set the rules yourself and see every bid change
Need DSP support and AMC Audiences
Run an agency managing multiple Amazon accounts
Need white-label reporting for client accounts
Prefer a hands-on approach where the tool assists your strategy

Choose Sellozo if you…

Prefer a visual drag-and-drop approach to campaign building
Want the option to hand off PPC to a managed services team
Are a solo seller or SMB looking for straightforward automation
Need a repricer alongside PPC management

Frequently asked questions

Is AdLabs better than Sellozo?

AdLabs and Sellozo serve different needs. AdLabs is semi-automatic, giving you full control over every optimization decision with AI-powered suggestions and transparent logic. Sellozo takes a different approach to automation. The best choice depends on whether you want hands-on control with smart assistance or a more automated workflow.

How does AdLabs pricing compare to Sellozo?

AdLabs offers transparent, published pricing with a free 30-day trial and no credit card required. AdLabs also offers flat-rate pricing for accounts spending over $100,000 per month. Compare plans and features at adlabs.app/pricing.

Can I switch from Sellozo to AdLabs?

Yes. Switching to AdLabs is straightforward. Connect your Amazon Advertising account through the API and AdLabs imports your campaign data automatically. Most users are fully transitioned and optimizing within a single day.