AdLabs vs Sellozo
Semi-automatic PPC control vs visual campaign automation with flat-fee pricing.
Here is how they compare for Amazon advertising.
TL;DR
Sellozo is an Amazon PPC automation platform built around its visual Campaign Studio and flat-fee, SKU-based pricing. It also offers optional managed services with US-based experts. AdLabs is purpose-built for Amazon advertising with a semi-automatic approach, plus DSP and AMC Audiences that Sellozo does not offer. If you want simple flat-fee pricing and a visual campaign builder, Sellozo is worth a look. If you want transparent bid control, DSP, AMC, and agency-friendly features, AdLabs goes deeper.
| Feature | AdLabs | Sellozo |
|---|---|---|
| Automation Style | Semi-automatic (human approves changes) | AI-automated (set ACoS targets) |
| Transparency | ✓ Full visibility into every change | AI handles execution; limited visibility into individual bid decisions |
| Pricing | From 1% of ad spend + $40/mo | $149/mo (0-10 SKUs), $299/mo (11-1000), $399/mo (1000+) |
| Flat-Rate Option | ✓ Available for accounts spending $100K+/mo | ✓ All plans are flat-fee (no % of ad spend) |
| Best For | Agencies & brands wanting control | SMB sellers wanting simple automation |
| Bid Management | ✓ Algorithm recommendations + manual override | ✓ AI-automated bid adjustments |
| Keyword Harvesting | ✓ With campaign mapping | ✓ Automated discovery |
| Negative Keyword Mgmt | ✓ With n-gram analysis | ✓ Automated blacklisting |
| Dayparting | ✓ Yes, with hourly bid adjustments | ✓ Yes |
| Visual Campaign Builder | ✗ Not available | ✓ Campaign Studio (drag-and-drop) |
| Amazon DSP | ✓ Yes | ✗ Not available |
| AMC Integration | ✓ AMC Audiences | ✗ Not available |
| Managed Services | ✗ Not available | ✓ US-based experts (custom pricing) |
| Repricer | ✗ Not available | ✓ Dynamic repricing for Buy Box |
| Custom Reporting / Dashboards | ✓ Drag-and-drop builder, white-label | ✓ Financial reporting and performance dashboards |
| Agency Multi-Account | ✓ Built for agencies | Limited (per-account pricing) |
| Free Trial | ✓ 30 days, no credit card + free plan | ✓ 14-day free trial |
Automation Philosophy
AdLabs: Semi-Automatic
- Bid Optimizer analyzes data and surfaces recommendations
- You review and approve changes before they go live
- Full visibility into what changed and why
Sellozo: AI-Automated
- Set ACoS targets and AI handles bid adjustments
- Campaign Studio lets you visually map campaign structures
- Designed for sellers who want minimal day-to-day PPC involvement
AdLabs keeps you in the driver's seat: the algorithm does the analysis, you make the final call. Sellozo automates execution once you set your targets. For hands-on PPC managers, AdLabs provides more control. For sellers who want to set goals and move on, Sellozo keeps things simple.
Pricing
AdLabs Core starts at 1% of ad spend + $40/month. The Enterprise plan is 2% + $40/month. Flat-rate pricing is available for accounts spending $100K+/month.
Sellozo charges a flat monthly fee based on SKU count: $149/month for 0-10 SKUs, $299/month for 11-1,000 SKUs, and $399/month for 1,000+ SKUs. No percentage of ad spend on any plan. Managed services are available at custom pricing.
For sellers with high ad spend relative to catalog size, Sellozo's flat-fee model can be cheaper since costs do not scale with spend. For agencies managing multiple accounts, AdLabs' multi-account structure and percentage-based model may be more practical.
Where Sellozo Has the Edge
- Campaign Studio: Drag-and-drop visual campaign builder for mapping PPC strategy and keyword flows
- Flat-fee pricing: No percentage of ad spend; costs are predictable regardless of how much you spend on ads
- Managed services: Optional US-based expert team to manage campaigns on your behalf
- Repricer: Dynamic pricing tool to help win and maintain the Buy Box
- Simplicity: Lower learning curve for sellers new to PPC tools
If you want a visual approach to campaign management with simple, predictable pricing and the option to hand off management to experts, Sellozo is a solid choice for SMB sellers.
Where AdLabs Has the Edge
- Transparent optimization: Every recommendation is visible and requires your approval before going live
- DSP and AMC: Full in-app DSP management and AMC Audiences, which Sellozo does not offer
- Agency-friendly: Multi-account management, white-label dashboards, and predictable pricing for client portfolios
- Advanced analytics: Drag-and-drop pivot tables, n-gram analysis, custom dashboards, and white-label reporting
- Direct team access: Talk to leadership and developers directly; bugs fixed within 24 hours
- 30-day free trial: No credit card required, with a performance guarantee
For agencies and brands that need DSP, AMC, granular bid control, and white-label reporting, AdLabs provides capabilities that go well beyond Sellozo's core PPC automation.
Who Should Choose Which
Choose AdLabs if you...
- Want to review and approve every bid change
- Need DSP support and AMC Audiences
- Run an agency managing multiple Amazon accounts
- Need white-label reporting for client accounts
- Prefer a hands-on approach where the tool assists your strategy
Choose Sellozo if you...
- Prefer a visual drag-and-drop approach to campaign building
- Want the option to hand off PPC to a managed services team
- Are a solo seller or SMB looking for straightforward automation
- Need a repricer alongside PPC management
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