AdLabs AI Skills for Amazon PPC
Ready-made Claude skills that turn a repeatable Amazon PPC job into a single command, run on your live account data through the AdLabs MCP.
Set up once. Then it is one command.
Skill files run in Claude Desktop and Claude Code. The AdLabs MCP works in any MCP-enabled tool, so the instructions inside a skill work there too.
Connect AdLabs
AdLabs is in the Claude connector directory: open Customize, then Connectors, search AdLabs and click Connect. In Claude Code, run claude mcp add --transport http adlabs https://mcp.adlabs.app/mcp. Skip this for skills marked Works standalone.
- Claude DesktopConnectors › Discover › AdLabs
- Other MCP clientsmcp.adlabs.app/mcp
Add a skill
Download any skill below. In Claude, upload it under Customize, then Skills; in Claude Code, unzip it into your skills folder. Other clients: a skill is a zip, so open it and paste SKILL.md into your project or system instructions.
- Claude DesktopCustomize › Skills
- Claude Code~/.claude/skills/
Call it by name
Type the command. The agent pulls the data, does the work and drafts the output; you review and approve. Slash commands are Claude-only, so elsewhere ask for the job in plain English.
- Claude/adlabs-ppc-audit
- Other clientsAudit my US account
The AdLabs Skills Library
Every skill is a plain text file. Download it, read it, and change the thresholds and formats to match how your team already works.
- AuditAdLabs MCP
PPC Audit
/adlabs-ppc-auditAsk your agent to audit an Amazon ad account. It pulls the numbers through the AdLabs MCP, works a fixed methodology, and hands back a branded HTML report.
Get the skill - ReportingAdLabs MCP
SQP Report
/adlabs-sqp-reportAmazon's Search Query Performance is the one dataset with a market denominator: how many searches, clicks and purchases a query generated across every brand, and what slice you took. This turns it into a tabbed report.
Get the skill - AMCWorks standalone
AMC SQL Writer
/amc-sql-writerDescribe the report you want. Get back AMC SQL that runs first time, with the units and privacy rules already handled.
Get the skill - LaunchWorks standalone
SP Launch Bulksheet
/adlabs-sp-launch-bulksheetGive it ASIN and SKU pairs in any form and it builds an upload-ready Amazon bulk file: six campaigns per child ASIN, named to your convention, validated against the template before you ever see it.
Get the skill - InventoryWorks standalone
Inventory Workbook
/adlabs-inventory-workbookDrop in the FBA Inventory Health export from Seller Central and get back a branded Excel workbook you can file, share and actually work in, including a restock planner with live formulas.
Get the skill - TroubleshootingWorks standalone
Rising ACOS Diagnostic
/troubleshoot-rising-acosACOS is a ratio, so only two things can move it. This skill computes both before it theorises, names the one that actually moved, and drills to the search term behind it.
Get the skill - TroubleshootingWorks standalone
Falling Sales Diagnostic
/troubleshoot-falling-salesSales is three factors multiplied together, which is why a rise in one can hide a bigger fall in another. This skill computes the product instead of eyeballing it.
Get the skill - DaypartingWorks standalone
Dayparting Calculator
/adlabs-daypartingYour hourly Sponsored Products report already knows when your clicks convert. It is just buried in tens of thousands of rows. This turns it into a branded report that scores every day-and-hour cell on what a click earns, then hands you the bid adjustments.
Get the skill - PlacementsAdLabs MCP
Placement Deep Dive
/adlabs-placement-deep-diveAmazon's placement report answers one question for the whole account. This one recomputes Top of Search, Rest of Search and Product Pages for any optimization group, tag or ASIN you pick, with prior-period deltas, then lists your twenty biggest campaigns with the adjustment they carry today beside the one their conversion rates imply.
Get the skill - Unit economicsAdLabs MCP
Breakeven ACoS
/adlabs-breakeven-acosEvery ASIN that sold in the last 90 days, on one sheet: average selling price, the referral, FBA and other fees Amazon took per unit, the margin left before COGS, the COGS you set in AdLabs, and the pre-ad profit per sale that sets the breakeven ACoS. It states the numbers and stops.
Get the skill - NegationsAdLabs MCP
Search Term Negations
/adlabs-search-term-negationsA search term is only a negation candidate when it has spent without ordering and has had more clicks than the product usually needs for one. This workbench shows every zero-order Sponsored Products term for one ASIN at a time, highlights the ones past that line, and leaves the relevance call to you.
Get the skill - HarvestingAdLabs MCP
Search Term Harvesting
/adlabs-search-term-harvestingA search term is worth harvesting when it has proof of sales and no exact-match home yet. This workbench shows every converting Sponsored Products term for one product at a time, highlights the ones that meet the candidate rule and have no enabled exact keyword or product target anywhere in the profile, and leaves relevance and destination to you.
Get the skill
Common questions
What is a skill, exactly?
A skill is a repeatable job written down once so an AI agent can run it the same way every time. Instead of re-explaining what a good account audit looks like, you type the command and the agent already knows the steps, the data to pull and the format to return.
Do I need an AdLabs account?
The skills are free to download and edit either way. The ones marked AdLabs MCP read live account data through the AdLabs connection, so those need an AdLabs plan that includes MCP. Everything marked Works standalone runs on files you supply.
Which AI tools do these work in?
Anything that supports agent skills: Claude Desktop, Claude Code, and any client that can load a skill file. Drop the file in, then call the command by name.
Is my account data safe?
The skills run through your own AdLabs connection, under your own permissions. Nothing is routed through us, and the read-only skills cannot change anything in your ad account.
Can I edit them?
That's the point. Every skill is a plain text file. Change the thresholds, the report format, the tone. Make it match how your team already works.
How often do you add new ones?
Whenever we build one. Anything we do twice internally becomes a command, and the useful ones land here.
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