AdLabs vs Perpetua

A semi-automatic Amazon PPC tool vs an AI-driven, fully automated ad engine. Here is how they compare for Amazon advertising.

TL;DR

Perpetua is a goal-based, fully automated advertising platform spanning Amazon, Walmart, Instacart, and Google Ads, with managed DSP services, AMC integration, and market intelligence through Prism. AdLabs is purpose-built for Amazon PPC with a semi-automatic approach that keeps you in control of every bid change. If you want a hands-off, AI-driven approach with full-funnel capabilities, Perpetua is worth evaluating. If you want transparency and granular control at a lower cost, AdLabs is the better fit.

Feature comparison

Feature	AdLabs	Perpetua
Automation Style	Semi-automatic (human in the loop)	Fully automated (goal-based AI)
Transparency	Yes: Full visibility into every change	Performance dashboards available, but limited visibility into individual bid decisions
Pricing	From 1% of ad spend + $120/mo	From $695/mo, plus a % of ad spend above $10K/mo
Flat-Rate Option	Yes: Available for accounts spending $100K+/mo	No: Not available
Best For	Amazon-focused agencies & brands who want control	Brands wanting hands-off automation across multiple channels
Bid Management	Yes: Algorithmic recommendations + manual override	Yes: AI auto-bidding based on ACoS/ROAS goals
Keyword Harvesting	Yes: Automated on your rules, with optional approval	Yes: Fully automated
Negative Keyword Mgmt	Yes: Automated on your rules, with optional approval	Yes: Fully automated
Dayparting	Yes: Yes, with hourly bid adjustments	Yes: Yes
Multi-Channel	No: Amazon only	Yes: Amazon, Walmart, Instacart, Google Ads
Amazon DSP	Yes: Yes	Yes: Self-serve optimization + managed services
AMC Integration	Yes: AMC Audiences	Yes: AMC Audiences, reporting & custom queries
Free Trial	Yes: 30 days, no credit card + free plan	No: No free trial
Onboarding	Self-serve, fast setup	Required onboarding + sales call

Automation philosophy

AdLabs · Semi-Automatic

Algorithm surfaces bid recommendations; you set the rules and choose which changes wait for your approval
Full visibility into what changed and why
Override any recommendation at any time

Perpetua · Fully Automated

Set goals (target ACoS, daily budget) and the AI engine handles execution
Less control over individual keyword-level decisions
Designed for teams that want minimal day-to-day involvement

This is the biggest difference between AdLabs and Perpetua, and it matters more than any single feature.

AdLabs keeps you in the driver's seat: you set the rules, AdLabs applies them, and you can review every change. Perpetua takes the opposite approach, handling execution end-to-end once you define your goals. For agencies managing client accounts, AdLabs' transparency makes it easier to show clients exactly what happened and why. For teams that want to set strategic goals and let AI handle the rest, Perpetua's automation can save significant time.

Pricing

AdLabs

AdLabs Core starts at 1% of ad spend + $120/month. The Pro plan is 2% + $120/month. Flat-rate pricing is available for accounts spending $100K+/month.

Perpetua

Perpetua starts at $695/month for accounts spending up to $10K/month on ads. Above that, the Growth plan adds a percentage of ad spend. Perpetua's higher price does reflect a broader feature set including managed DSP services, AMC reporting, market intelligence through Prism, and multi-channel support.

Where each one has the edge

Where Perpetua has the edge

Hands-off automation
Set goals and let the AI engine handle bid optimization, keyword discovery, and campaign structuring
Amazon DSP
Both self-serve optimization software and fully managed DSP services
AMC integration
AMC audience creation with pre-built templates, reporting, and activation for both DSP and Sponsored Ads
Prism market intelligence
Competitor sales estimates, pricing data, ASIN-level insights, keyword rankings, and market share tracking
Multi-channel
Amazon, Walmart, Instacart, and Google Ads in one platform

If you want a full-funnel, largely automated approach to retail media with market intelligence and DSP managed services included, Perpetua offers capabilities that go well beyond basic PPC management.

Where AdLabs has the edge

Transparent optimization
Every change is visible and logged. You set the rules and choose which changes wait for your approval.
Granular control
Keyword-level bid management, campaign mapping, and n-gram analysis for search term negation
Lower cost
Starting at 1% of ad spend + $120/mo, with flat-rate options for high-spend accounts
Direct team access
Talk to leadership and developers directly; bugs fixed within 24 hours
Free plan + 30-day trial
No credit card required. AdLabs Pro pays for itself in 30 days or a full refund.
Advanced analytics
Drag-and-drop pivot tables, custom dashboards, and white-label reporting

For Amazon-focused advertisers who want to see and control every optimization decision without enterprise pricing, AdLabs is a streamlined option built by active Amazon PPC managers.

Who should choose which

Choose AdLabs if you…

Manage Amazon Sponsored Ads as your primary channel
Want to set the rules yourself and see every bid change
Manage client accounts and need to show your work
Want predictable, transparent pricing
Prefer a hands-on approach where the tool assists your strategy

Choose Perpetua if you…

Want AI to handle campaign execution end-to-end
Advertise across Amazon, Walmart, Instacart, and Google
Need managed DSP services and AMC reporting
Want market intelligence to inform your advertising strategy
Prefer a hands-off approach once goals are set

Frequently asked questions

Is AdLabs better than Perpetua?

AdLabs and Perpetua serve different needs. AdLabs is semi-automatic, giving you full control over every optimization decision with AI-powered suggestions and transparent logic. Perpetua takes a different approach to automation. The best choice depends on whether you want hands-on control with smart assistance or a more automated workflow.

How does AdLabs pricing compare to Perpetua?

AdLabs offers transparent, published pricing with a free 30-day trial and no credit card required. AdLabs also offers flat-rate pricing for accounts spending over $100,000 per month. Compare plans and features at adlabs.app/pricing.

Can I switch from Perpetua to AdLabs?

Yes. Switching to AdLabs is straightforward. Connect your Amazon Advertising account through the API and AdLabs imports your campaign data automatically. Most users are fully transitioned and optimizing within a single day.