AdLabs vs Perpetua
A semi-automatic Amazon PPC tool vs an AI-driven, fully automated ad engine.
Here is how they compare for Amazon advertising.
TL;DR
Perpetua is a goal-based, fully automated advertising platform spanning Amazon, Walmart, Instacart, and Google Ads, with managed DSP services, AMC integration, and market intelligence through Prism. AdLabs is purpose-built for Amazon PPC with a semi-automatic approach that keeps you in control of every bid change.If you want a hands-off, AI-driven approach with full-funnel capabilities, Perpetua is worth evaluating. If you want transparency and granular control at a lower cost, AdLabs is the better fit.
| Feature | AdLabs | Perpetua |
|---|---|---|
| Automation Style | Semi-automatic (human approves changes) | Fully automated (goal-based AI) |
| Transparency | ✓ Full visibility into every change | Performance dashboards available, but limited visibility into individual bid decisions |
| Pricing | From 1% of ad spend + $40/mo | Typically $695/mo + 3% of ad spend |
| Flat-Rate Option | ✓ Available for accounts spending $100K+/mo | ✗ Not available |
| Best For | Amazon-focused agencies & brands who want control | Brands wanting hands-off automation across multiple channels |
| Bid Management | ✓ Algorithmic recommendations + manual override | ✓ AI auto-bidding based on ACoS/ROAS goals |
| Keyword Harvesting | ✓ Automated with approval flow | ✓ Fully automated |
| Negative Keyword Mgmt | ✓ Automated with approval flow | ✓ Fully automated |
| Dayparting | ✓ Yes, with hourly bid adjustments | ✓ Yes |
| Multi-Channel | ✗ Amazon only | ✓ Amazon, Walmart, Instacart, Google Ads |
| Amazon DSP | ✓ Yes | ✓ Self-serve optimization + managed services |
| AMC Integration | ✓ AMC Audiences | ✓ AMC Audiences, reporting & custom queries |
| Free Trial | ✓ 30 days, no credit card + free plan | ✗ No free trial |
| Onboarding | Self-serve, fast setup | Required onboarding + sales call |
Automation Philosophy
This is the biggest difference between AdLabs and Perpetua, and it matters more than any single feature.
AdLabs: Semi-Automatic
- Algorithm surfaces bid recommendations; you review and approve before changes go live
- Full visibility into what changed and why
- Override any recommendation at any time
Perpetua: Fully Automated
- Set goals (target ACoS, daily budget) and the AI engine handles execution
- Less control over individual keyword-level decisions
- Designed for teams that want minimal day-to-day involvement
AdLabs keeps you in the driver's seat: the algorithm does the analysis, you make the final call. Perpetua takes the opposite approach, handling execution end-to-end once you define your goals. For agencies managing client accounts, AdLabs' transparency makes it easier to show clients exactly what happened and why. For teams that want to set strategic goals and let AI handle the rest, Perpetua's automation can save significant time.
Pricing
AdLabs Core starts at 1% of ad spend + $40/month. The Enterprise plan is 2% + $40/month. Flat-rate pricing is available for accounts spending $100K+/month.
Perpetua typically starts at $695/month + 3% of ad spend. Perpetua's higher price does reflect a broader feature set including managed DSP services, AMC reporting, market intelligence through Prism, and multi-channel support.
Where Perpetua Has the Edge
- Hands-off automation: Set goals and let the AI engine handle bid optimization, keyword discovery, and campaign structuring
- Amazon DSP: Both self-serve optimization software and fully managed DSP services
- AMC integration: AMC audience creation with pre-built templates, reporting, and activation for both DSP and Sponsored Ads
- Prism market intelligence: Competitor sales estimates, pricing data, ASIN-level insights, keyword rankings, and market share tracking
- Multi-channel: Amazon, Walmart, Instacart, and Google Ads in one platform
If you want a full-funnel, largely automated approach to retail media with market intelligence and DSP managed services included, Perpetua offers capabilities that go well beyond basic PPC management.
Where AdLabs Has the Edge
- Transparent optimization: Every recommendation is visible and requires your approval before going live
- Granular control: Keyword-level bid management, campaign mapping, and n-gram analysis for search term negation
- Lower cost: Starting at 1% of ad spend + $40/mo, with flat-rate options for high-spend accounts
- Direct team access: Talk to leadership and developers directly; bugs fixed within 24 hours
- Free plan + 30-day trial: No credit card required, with a performance guarantee
- Advanced analytics: Drag-and-drop pivot tables, custom dashboards, and white-label reporting
For Amazon-focused advertisers who want to see and control every optimization decision without enterprise pricing, AdLabs is a streamlined option built by active Amazon PPC managers.
Who Should Choose Which
Choose AdLabs if you...
- Manage Amazon Sponsored Ads as your primary channel
- Want to review and approve every bid change
- Manage client accounts and need to show your work
- Want predictable, transparent pricing
- Prefer a hands-on approach where the tool assists your strategy
Choose Perpetua if you...
- Want AI to handle campaign execution end-to-end
- Advertise across Amazon, Walmart, Instacart, and Google
- Need managed DSP services and AMC reporting
- Want market intelligence to inform your advertising strategy
- Prefer a hands-off approach once goals are set
30-Day Free Trial, Now Restrictions, No Credit Card
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