New: 12 free AI Skills for Claude. Run a PPC audit with one command. See the skills
New · Model Context Protocol

The Agentic Surface for Amazon Ads.

Connect AdLabs to Claude, ChatGPT, Perplexity, Gemini, or OpenClaw. Every AdLabs skill and action becomes a sentence.

Works inside

Claude, ChatGPT, Perplexity, Gemini, OpenClaw, and any MCP-enabled tool.

ClaudeChatGPTPerplexityGeminiOpenClawAny MCP-enabled tool

Watch AdLabs work inside the chat.

Twenty-five seconds, no dashboard required.

Why MCP

Stop exporting. Start asking.

  • The 11-point AI audit — in chat.

    Ask your AI to run a full account audit. Get the same 11-point health check AdLabs runs in the dashboard, narrated in plain English.

  • Core · differentiator

    Context Manager knows the answer.

    Target ACOS, client voice, product nuance, what to never touch — pre-loaded on every profile. Your AI reads context before it reads numbers.

  • Read. Write. Schedule.

    Not just analysis. Create campaigns, update bids, pause keywords, launch dayparting — all from your AI, all logged and reversible.

  • Every agent, one connection.

    Claude, ChatGPT, Perplexity, Gemini, OpenClaw — and anything MCP ships next. Generate the key once. Paste anywhere.

Context Manager

Your AI shouldn’t need a preamble.

Every profile carries target ACOS, approval thresholds, client voice, product nuance, and things not to touch. AdLabs loads it automatically before any answer — so your team stops pasting the same 500-word briefing into every new thread.

Core and On-Demand Context

Core Context — always loaded, always on. Targets, thresholds, reporting conventions. It’s already in the background of every single question.

On-Demand Context — pulled when relevant. Launch plans, PDFs, briefs, competitor tear-downs — looked up by name and description, only when the question calls for it.

AdLabs Context Manager — Core and On-Demand context preloaded for every Amazon PPC profile

Three steps. Under two minutes.

No SDK. No API keys to rotate. No dev team required.

  • Generate your key. One click in AdLabs → MCP settings. Your key is scoped to your account and revocable anytime.
  • Paste into your AI. Drop the URL into Claude, ChatGPT, Perplexity, Gemini, or any MCP-enabled tool. Authorize in one click.
  • Talk to your ad data. Your AI now speaks fluent AdLabs — and reads your Context before every answer, so you don’t have to keep explaining yourself.
AdLabs MCP settings — connect any AI agent and generate an API key for Amazon PPC AI workflows

Plain English in. Real actions out.

Paste one of these into a connected agent. Your Context Manager fills in the target ACOS, the client rules, and the account scope automatically.

  • Overview“Give me an overview of my account performance this month.”
  • Audit“Which keywords spent over $50 with zero sales in the last 14 days?”
  • Action“Pause all keywords with ACOS above 80% and no conversions.”
  • Deep dive“Analyze my top 10 campaigns by spend and suggest bid adjustments.”
  • Explore“What are my best-performing search terms I haven’t added as exact match targets?”

There’s a raw firehose. And there’s an expert.

Amazon’s MCP gives your AI access to numbers. AdLabs gives it the playbook, the memory, and the authority to act.

CapabilityAdLabs MCPAmazon Ads MCP
Understands your goalsTarget ACOS, client voice, product nuance pre-loadedGeneric — no business context
Cross-profile intelligenceCompare, consolidate, roll up across every accountOne account at a time
AdLabs skills on tap11-point audits, dayparting, automations, placement AINative reports only
Memory between sessionsContext persists with the profile — foreverEach chat starts from zero
Read and write actionsAnalyze + create, pause, bid, schedule — all loggedRead-only for most tools
Works withClaude · ChatGPT · Perplexity · Gemini · OpenClawLimited rollout
Built with trust

You stay in control.

The agencies that sign AdLabs also sign the strictest procurement reviews. This feature made it through them all.

  • Scoped keys, revocable anytime

    Generate per-seat keys that scope to specific accounts or portfolios. Revoke instantly from your MCP settings.

  • Read-only or read-write

    Want MCP to analyze only? Flip it. Want it to act? Every write is logged and reversible.

  • Full audit log

    Every read and write tracked with timestamp, tool, and actor. Reviewable forever.

  • Amazon Ads Verified partner

    AdLabs is an Amazon Ads Verified partner, connected to your account through the Amazon Ads API.

  • PwC security assessment

    AdLabs completed the Amazon Developer Data Security Assessment, conducted by PwC, in December 2025.

  • Your data, your IP

    Your context, targets, and data stay inside your workspace. Never used to train anyone’s model.

Limited to the first 500 agencies

Bring AdLabs into your AI. Start chatting in under 2 minutes.

Free 30-day trial. No credit card. Keep everything you build.

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