NEW Model Context Protocol

The Agentic Surface
for Amazon Ads.

Connect AdLabs to Claude, ChatGPT, Perplexity, Gemini, or OpenClaw. Every AdLabs skill and action becomes a sentence.

Trusted by 5,000+ advertisers managing $500M+ in annual spend
Works inside
+ any MCP-enabled tool
See it in action

Watch AdLabs work inside the chat.

Twenty-five seconds, no dashboard required.

Why MCP

Stop exporting.
Start asking.

The 11-point AI audit — in chat.

Ask your AI to run a full account audit. Get the same 11-point health check AdLabs runs in the dashboard, narrated in plain English.

Core · differentiator

Context Manager knows the answer.

Target ACOS, client voice, product nuance, what to never touch — pre-loaded on every profile. Your AI reads context before it reads numbers.

Read. Write. Schedule.

Not just analysis. Create campaigns, update bids, pause keywords, launch dayparting — all from your AI, all logged and reversible.

Every agent, one connection.

Claude, ChatGPT, Perplexity, Gemini, OpenClaw — and anything MCP ships next. Generate the key once. Paste anywhere.

Context Manager

Your AI shouldn’t need a preamble.

Every profile carries target ACOS, approval thresholds, client voice, product nuance, and things not to touch. AdLabs loads it automatically before any answer — so your team stops pasting the same 500-word briefing into every new thread.

Core Context

Always loaded · Always on

Targets, thresholds, reporting conventions. It’s already in the background of every single question.

On-Demand Context

Pulled when relevant

Launch plans, PDFs, briefs, competitor tear-downs — looked up by name and description, only when the question calls for it.

AdLabs Context Manager — Core and On-Demand context preloaded for every Amazon PPC profile
Pre-loaded for every profile
How it works

Three steps. Under two minutes.

No SDK. No API keys to rotate. No dev team required.

01

Generate your key

One click in AdLabs → MCP settings. Your key is scoped to your account and revocable anytime.

Scoped · Revocable · Per-seat
02

Paste into your AI

Drop the URL into Claude, ChatGPT, Perplexity, Gemini, or any MCP-enabled tool. Authorize in one click.

OAuth 2.0 · Secure handoff
03

Talk to your ad data

Your AI now speaks fluent AdLabs — and reads your Context before every answer, so you don’t have to keep explaining yourself.

“Audit the Nike account”
AdLabs MCP settings — connect any AI agent and generate an API key for Amazon PPC AI workflows
Things you can say

Plain English in.
Real actions out.

Paste one of these into a connected agent. Your Context Manager fills in the target ACOS, the client rules, and the account scope automatically.

Overview “Give me an overview of my account performance this month.”
Audit “Which keywords spent over $50 with zero sales in the last 14 days?”
Action “Pause all keywords with ACOS above 80% and no conversions.”
Deep dive “Analyze my top 10 campaigns by spend and suggest bid adjustments.”
Explore “What are my best-performing search terms I haven’t added as exact match targets?”
AdLabs MCP vs. Amazon MCP

There’s a raw firehose.
And there’s an expert.

Amazon’s MCP gives your AI access to numbers. AdLabs gives it the playbook, the memory, and the authority to act.

adlabs fav AdLabs AdLabs MCP
Amazon Ads MCP
Understands your goals
Target ACOS, client voice, product nuance pre-loaded
Generic — no business context
Cross-profile intelligence
Compare, consolidate, roll up across every account
One account at a time
AdLabs skills on tap
11-point audits, dayparting, automations, placement AI
Native reports only
Memory between sessions
Context persists with the profile — forever
Each chat starts from zero
Read and write actions
Analyze + create, pause, bid, schedule — all logged
Read-only for most tools
Works with
Claude · ChatGPT · Perplexity · Gemini · OpenClaw
Limited rollout
Built with trust

You stay in control.

The agencies that sign AdLabs also sign the strictest procurement reviews. This feature made it through them all.

Scoped keys, revocable anytime

Generate per-seat keys that scope to specific accounts or portfolios. Revoke instantly from your MCP settings.

Read-only or read-write

Want MCP to analyze only? Flip it. Want it to act? Every write is logged and reversible.

Full audit log

Every read and write tracked with timestamp, tool, and actor. Reviewable forever.

Amazon Ads verified partner

AdLabs is one of a small number of certified partners with direct API access.

PwC security audited

Third-party security audit by PwC. SOC 2 Type II controls in progress.

Your data, your IP

Your context, targets, and data stay inside your workspace. Never used to train anyone’s model.

Early access · Limited to the first 500 agencies

Bring AdLabs into your AI.
Start chatting in under 2 minutes.

Free 30-day trial. No credit card. Keep everything you build.

30-day free trial · Onboarding with a human · Cancel anytime

See AdLabs in Action

Watch a 4-minute walkthrough of the platform

What You’ll See
  • Semi-automatic bid optimization in action
  • Keyword harvesting & negative management
  • Custom dashboards & reporting
Ready to Try It?
Start Free Trial