AdLabs vs AiHello
A transparent, semi-automatic PPC platform vs a hands-off autopilot tool.
Here is how they compare for Amazon advertising.
TL;DR
AiHello is an autopilot-first Amazon PPC tool that automates bids, with minimal manual input. AdLabs is a semi-automatic platform where the Bid Optimizer surfaces recommendations you can act on in seconds, with full in-app DSP, AMC Audiences, and agency tools. AiHello is a good fit for sellers who want set-and-forget automation. AdLabs is built for advertisers and agencies who want transparency, control, and a broader feature set.
| Feature | AdLabs | AiHello |
|---|---|---|
| Automation Style | Semi-automatic (human approves changes) | Full autopilot AI automation |
| Transparency | ✓ Full visibility with change logs and one-click undo | Bid change logs available after the fact |
| Pricing | From 1% of ad spend + $40/mo | Software from $175/mo; Guided from $950/mo; Managed from $1,500/mo |
| Best For | Agencies and hands-on advertisers | Hands-off sellers wanting autopilot |
| Bid Management | ✓ Algorithm recommendations + manual override | ✓ Fully automated, adjusts to hourly and daily trends |
| Keyword Harvesting | ✓ With campaign mapping and starting bid calculations | ✓ Fully automated harvesting and negation |
| Campaign Creation | ✓ Guided workflow + templates | ✓ Bulk campaign creator by ASIN and goal |
| Dayparting | ✓ Yes, with hourly bid adjustments | ✓ Automated via Amazon Marketing Stream |
| Amazon Ad Types | ✓ SP, SB, SD, SBV | ✓ SP, SB, SD |
| Amazon DSP | ✓ Yes | ✗ Not available |
| AMC Integration | ✓ AMC Audiences | ✗ Not available |
| Placement Optimization | ✓ Yes | ✓ Automated allocation to top-performing placements |
| N-gram Analysis | ✓ Yes | ✗ Not listed |
| SQP Reports | ✓ Yes | ✗ Not listed |
| Custom Reporting | ✓ Drag-and-drop builder, white-label, custom tagging | Performance reports and bid change logs |
| Agency Multi-Account | ✓ Built for agencies, unlimited seats | Agency plan available (contact for pricing) |
| Managed Service | ✗ Self-serve with onboarding support | ✓ Managed plan from $1,500/mo with full-service account management |
| Expert Access | ✓ Direct access to leadership and developers | ✓ 1:1 Amazon PPC expert (Guided+), biweekly/weekly calls |
| Onboarding | Same-day setup + complimentary onboarding call | Personalized onboarding specialist on all plans |
| Contract | Month-to-month, cancel anytime | Month-to-month |
| Performance Guarantee | ✓ Pays for itself in 30 days or full refund | ✗ Not offered |
| Free Trial | ✓ 30 days, no credit card + free forever plan | ✓ 14-day free trial |
Automation Philosophy
AdLabs: Semi-Automatic
- Bid Optimizer surfaces recommendations you can act on in seconds
- One-click undo and full change logs on every adjustment
- Rule-based automations and alerts also available
AiHello: Full Autopilot
- Set a target ACoS and the AI engine automatically optimizes bids daily
- Automated keyword harvesting, negation, and campaign creation
- Real-time bid adjustments based on hourly and daily trends via Amazon Marketing Stream
Pricing
AdLabs Core starts at 1% of ad spend + $40/month. The Enterprise plan is 2% + $40/month. Flat-rate pricing is available for accounts spending $100K+/month. All plans are month-to-month.
AiHello has three tiers. Software starts at $175/month for small businesses with revenue under $10K/month; it includes automated bid optimization, keyword harvesting, and campaign creation. Guided starts at $950/month and adds a dedicated Amazon PPC expert, custom automation strategies, and biweekly calls. Managed starts at $1,500/month and includes full-service account management, listing images, A+ content, catalog management, and weekly calls. Agency pricing is available on request.
Where AiHello Has the Edge
- True hands-off automation: Set a target ACoS and the AI handles bid adjustments, keyword harvesting, negation, and placement optimization automatically
- Lower entry point for small sellers: Software plan from $175/mo makes it accessible for businesses just getting started
- Managed service option: Full-service account management from $1,500/mo including listing images, A+ content, and catalog management
- Guided expert tier: 1:1 Amazon PPC expert with custom automations and biweekly strategy calls from $950/mo
Where AdLabs Has the Edge
- Broader feature set: Full in-app DSP management, AMC Audiences, SQP reports, n-gram analysis, and SBV support that AiHello does not offer
- Transparency and control: Every optimization comes with context; one-click undo and full change logs on every adjustment
- Agency-built: Multi-account management, white-label dashboards, unlimited seats at no extra cost
- Advanced analytics: Drag-and-drop pivot tables, custom tagging at every level, no pagination
- Performance guarantee: Pays for itself in 30 days or full refund
- 30-day free trial: No credit card required, plus a free forever plan for small accounts
- Direct team access: Talk to leadership and developers; bugs fixed within 24 hours
Who Should Choose Which
Choose AdLabs if you...
- Want transparency into every optimization before it happens
- Need DSP, AMC, or SBV support alongside Sponsored Ads
- Run an agency managing multiple Amazon accounts
- Want white-label dashboards and unlimited seats
- Need advanced analytics like n-gram analysis and SQP reports
- Prefer to try free for 30 days before committing
Choose AiHello if you...
- Want fully automated PPC with minimal manual involvement
- Are a smaller seller looking for an affordable autopilot tool
- Prefer to set a target ACoS and let the AI handle the rest
- Want a managed service option with full account management and listing support
- Value 1:1 expert mentorship with regular strategy calls
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