AdLabs vs AiHello

A transparent, semi-automatic PPC platform vs a hands-off autopilot tool. Here is how they compare for Amazon advertising.

TL;DR

AiHello is an autopilot-first Amazon PPC tool that automates bids, with minimal manual input. AdLabs is a semi-automatic platform where the Bid Optimizer surfaces recommendations you can act on in seconds, with full in-app DSP, AMC Audiences, and agency tools. AiHello is a good fit for sellers who want set-and-forget automation. AdLabs is built for advertisers and agencies who want transparency, control, and a broader feature set.

Feature comparison

Feature	AdLabs	AiHello
Automation Style	Semi-automatic (human in the loop)	Full autopilot AI automation
Transparency	Yes: Full visibility with change logs and one-click undo	Bid change logs available after the fact
Pricing	From 1% of ad spend + $120/mo	Smart $199/mo per marketplace + 2% of ad spend; Expert-managed custom
Best For	Agencies and hands-on advertisers	Hands-off sellers wanting autopilot
Bid Management	Yes: Algorithm recommendations + manual override	Yes: Fully automated, adjusts to hourly and daily trends
Keyword Harvesting	Yes: With campaign mapping and starting bid calculations	Yes: Fully automated harvesting and negation
Campaign Creation	Yes: Guided workflow + templates	Yes: Bulk campaign creator by ASIN and goal
Dayparting	Yes: Yes, with hourly bid adjustments	Yes: Automated via Amazon Marketing Stream
Amazon Ad Types	Yes: SP, SB, SD, SBV	Yes: SP, SB, SD
Amazon DSP	Yes: Yes	No: Not available
AMC Integration	Yes: AMC Audiences	No: Not available
Placement Optimization	Yes: Yes	Yes: Automated allocation to top-performing placements
N-gram Analysis	Yes: Yes	No: Not listed
SQP Reports	Yes: Yes	No: Not listed
Custom Reporting	Yes: Drag-and-drop builder, white-label, custom tagging	Performance reports and bid change logs
Agency Multi-Account	Yes: Built for agencies, unlimited seats	Agency option available (contact sales)
Managed Service	No: Self-serve with onboarding support	Yes: Expert-managed plan with a dedicated PPC specialist (custom pricing)
Expert Access	Yes: Direct access to leadership and developers	Yes: Dedicated PPC specialist and monthly business review calls (Expert-managed)
Onboarding	Same-day setup + complimentary onboarding call	Personalized onboarding specialist on all plans
Contract	Month-to-month, cancel anytime	Month-to-month
Performance Guarantee	Yes: Pays for itself in 30 days or full refund	No: Not offered
Free Trial	Yes: 30 days, no credit card + free forever plan	Yes: 14-day free trial

Automation philosophy

AdLabs · Semi-Automatic

Bid Optimizer surfaces recommendations you can act on in seconds
One-click undo and full change logs on every adjustment
Rule-based automations and alerts also available

AiHello · Full Autopilot

Set a target ACoS and the AI engine automatically optimizes bids daily
Automated keyword harvesting, negation, and campaign creation
Real-time bid adjustments based on hourly and daily trends via Amazon Marketing Stream

Pricing

AdLabs

AdLabs Core starts at 1% of ad spend + $120/month. The Pro plan is 2% + $120/month. Flat-rate pricing is available for accounts spending $100K+/month. All plans are month-to-month.

AiHello

AiHello has two plans. Smart costs $199/month per marketplace plus 2% of ad spend and is built for small businesses and startups; it includes AI-powered automated bid optimization, AI-assisted campaign creation and keyword search, and optional repricing and budgeting at $10/SKU/month each. Expert-managed is custom pricing for mid-size and enterprise businesses and adds a dedicated PPC specialist, a personalized account strategy, advanced reporting, and monthly business review calls. Agencies can contact AiHello sales for client management.

Where each one has the edge

Where AiHello has the edge

True hands-off automation
Set a target ACoS and the AI handles bid adjustments, keyword harvesting, negation, and placement optimization automatically
Plan built for small sellers
Smart plan at $199/mo per marketplace + 2% of ad spend, aimed at small businesses and startups
Expert-managed option
Expert-managed plan (custom pricing) with a dedicated PPC specialist and a personalized account strategy
Business reviews and reporting
Expert-managed adds advanced reporting, business analytics, and monthly business review calls

Where AdLabs has the edge

Broader feature set
Full in-app DSP management, AMC Audiences, SQP reports, n-gram analysis, and SBV support that AiHello does not offer
Transparency and control
Every optimization comes with context; one-click undo and full change logs on every adjustment
Agency-built
Multi-account management, white-label dashboards, unlimited seats at no extra cost
Advanced analytics
Drag-and-drop pivot tables, custom tagging at every level, no pagination
Performance guarantee
Pays for itself in 30 days or full refund
30-day free trial
No credit card required, plus a free forever plan for small accounts
Direct team access
Talk to leadership and developers; bugs fixed within 24 hours

Who should choose which

Choose AdLabs if you…

Want to set the rules yourself and see every optimization
Need DSP, AMC, or SBV support alongside Sponsored Ads
Run an agency managing multiple Amazon accounts
Want white-label dashboards and unlimited seats
Need advanced analytics like n-gram analysis and SQP reports
Prefer to try free for 30 days before committing

Choose AiHello if you…

Want fully automated PPC with minimal manual involvement
Are a smaller seller looking for an affordable autopilot tool
Prefer to set a target ACoS and let the AI handle the rest
Want an expert-managed option with a dedicated PPC specialist
Value 1:1 expert mentorship with regular strategy calls

Frequently asked questions

Is AdLabs better than AiHello?

AdLabs and AiHello serve different needs. AdLabs is semi-automatic, giving you full control over every optimization decision with AI-powered suggestions and transparent logic. AiHello takes a different approach to automation. The best choice depends on whether you want hands-on control with smart assistance or a more automated workflow.

How does AdLabs pricing compare to AiHello?

AdLabs offers transparent, published pricing with a free 30-day trial and no credit card required. AdLabs also offers flat-rate pricing for accounts spending over $100,000 per month. Compare plans and features at adlabs.app/pricing.

Can I switch from AiHello to AdLabs?

Yes. Switching to AdLabs is straightforward. Connect your Amazon Advertising account through the API and AdLabs imports your campaign data automatically. Most users are fully transitioned and optimizing within a single day.