Amazon PPC automation that works how you work.
Trigger on one entity, act on another, and you choose what applies now or waits for approval.
Brands who rely on AdLabs
Amazon Developer Data Security Assessment by PwC (Dec 2025).
Trigger on one level. Act on another.
Switch from campaigns to targets, or search queries to search terms, mid‑flow.
Trigger on campaigns over your ACOS limit. Change bids on their targets.
Start from Search Query Performance rows. Act on the matching targets or search terms.
Every level. Every window.
Several date ranges in one rule
Check the last 30 days on the trigger and the last 7 on a condition. Windows run 1 to 365 days.
14 supported entity types
Automate from the profile down to search terms, Search Query Performance rows and DSP ad groups.
Test runs and cooldowns
A test run shows what would change and changes nothing. Cooldowns of 1 to 30 days stop repeat changes.
When a rule fires, you choose.
Apply on the run, stage for review, or send an alert that opens AdLabs.
Apply: changes go live when the automation runs.
Await approval: bids, budgets, placements, audiences, harvesting, negatives and Bid Optimizer wait in Pending for you to review.
Email alert: "View 12 Targets in AdLabs" opens those exact rows over the same dates.
Start from a template. Make it yours.
Templates built by AdLabs. You see every step before anything is created.
An imported template lands as a draft. It runs only after you publish.
Export any automation as a template. Account values are removed.
DSP rules for ROAS and flight pacing.
Watch Current Flight Delivery Rate and ROAS. Change DSP ad group bids, budgets and state. DSP changes apply when the automation runs.
Questions about AdLabs Automations.
What is Amazon PPC automation in AdLabs?
AdLabs Automations are rules you build on a visual canvas: a trigger, conditions and actions. Each step passes the entities it matched to the next, and one automation can switch from one entity type to another.
Can one automation use more than one date range?
Yes. The trigger sets a rolling window, and any filter, If / Else or cross-entity step can use its own. Windows run 1 to 365 days and can end up to 365 days ago.
Do changes apply right away?
You choose for each action. Apply makes the change when the automation runs; Await approval holds bid, budget, placement, audience, harvest, negative and Bid Optimizer changes in Pending for review. DSP changes, pauses, tags and emails run when the rule fires, so check them first with a Test run.
Does it work for DSP?
Yes. DSP rules can check ROAS and flight pacing, such as Current Flight Delivery Rate and Projected Spend, then change DSP ad group bids, budgets or state.
Can my AI build automations?
Yes, through the AdLabs MCP. Your AI builds the flow and test runs it, and you publish it.
Which plan includes automated Amazon PPC rules?
Automations are part of AdLabs Pro. Every account starts with 30 days of Pro, with no credit card.
Put your PPC rules to work on every level.
Automations are part of AdLabs Pro. Every account starts with 30 days of Pro. No credit card.