New: 12 free AI Skills for Claude. Run a PPC audit with one command. See the skills
Start free trial

Amazon PPC software for brands and agencies AI speed. Human control.

AdLabs calculates every bid with math you can fact-check. You set the rules, see every change, and choose which ones wait for your approval.

Start free trial

AdLabs demo with Stephen Noch

Animated example of the AdLabs Bid Optimizer preview. AdLabs calculates new bids for 24,812 targets and explains three of them. The user skips one change, edits one bid and sends the other 16,673 changes to Amazon. Around it, an automation email, a dayparting heat map with the best hours of the week, a bid history chart that draws the bid, CPC, Max CPC and Amazon’s suggested bid range and lists the manual, automation, MCP and Optimizer jobs that changed the bid, and a Claude session that uses the AdLabs MCP.
Example data
$1B+Amazon ad spend managed per year
6,500+Advertisers
5.0 out of 5 starsCapterra, GetApp, Software Advice
Breakthrough Partner Award Finalist 2026 · Amazon Ads Partner Awards

Brands who rely on AdLabs

30-day Pro trial. No credit card.
  • Dollar Shave Club
  • Honeywell
  • DeWalt
  • Naked Nutrition
  • Xero Shoes
  • Arena
  • Sunwarrior
  • Greater Goods
  • Havasu Nutrition

AI or manual bid management? AdLabs does both.

Black-box tools change bids fast and never show why. Spreadsheets show everything and take hours. AdLabs calculates every change and lets you decide which ones go live.

CapabilitySpreadsheetsManual biddingBlack-box AIFull automationAdLabsSemi-automatic
Updates thousands of bids in secondsNoYesYes
Shows the math behind every changeYesNoYes
You can approve changes before they go liveYesNoYes
Uses what you know about launches, stock and promotionsYesNoYes
Multi-layered logic for targets, placements and daypartingNoYesYes
Runs on a schedule when you want it toNoYesYes

Everything an Amazon PPC manager needs.

Optimize bids and placements, automate the routine, harvest and negate search terms, and report to clients. Every tool reads the same synced Amazon data.

DaypartPro

Bid more in the hours that convert. The Analyzer reads your hourly data and suggests a schedule. Thin blocks keep your base bid.

Open in the live demo
  • Click ConfidenceA block needs 10 × the average clicks to conversion before its numbers count.
  • 4-hour or 8-hour blocksHourly blocks are available, but 168 cells often hold too few clicks to trust.
  • Profile timezoneSchedules run in each profile's own timezone, one schedule per campaign.
Optimize

Bid like the top 1% of Amazon advertisers. Set a target ACOS per group. AdLabs calculates bids and placements and logs every change.

Open in the live demo
  • Placements in the same runTop of Search, Product Pages and Rest of Search modifiers are optimized with the bids.
  • Your limits come firstBid floor, bid ceiling and a maximum change per run. The default cap is 25%.
  • Bid history for every targetBid, CPC, modified CPC and Amazon's suggested range on one chart.
AutomatePro

Put the routine on a schedule. Build a flow on a canvas, split it with conditions, then change bids, budgets, states or tags.

Open in the live demo
  • Await approvalSet an action to wait in Pending until you approve its changes.
  • CooldownSkip the entities an automation already changed in the last few days.
  • Test before you publishTry a draft with a test run, or one real run, before it goes on a schedule.
Ask your AIPro

Ask Claude or ChatGPT about your ads. Connect the AdLabs MCP server. Bids follow the same flow: preview first, then apply.

Open in the live demo
  • Works with your AI clientClaude, ChatGPT, Gemini and Perplexity connect to mcp.adlabs.app.
  • 12 free AI SkillsA PPC audit, an SQP report or a search term harvest as one command.
  • Every action is loggedChanges made through MCP show in your AdLabs logs with Source: MCP.
Harvest and negate

Keep the search terms that sell. Cut the rest. Harvest winners into the right campaign in two clicks and negate waste in bulk.

Open in the live demo
  • Campaign mappingSend each harvested term to the right campaign and ad group.
  • Starting bids from the algorithmNew targets start at a bid AdLabs calculates from your target ACOS.
  • N-gram analysisGroup thousands of search terms by shared words and negate the ones that waste spend.
Report

Build a client report in minutes. Drag and drop retail, ads, DSP, SQP and AMC widgets, then share a white-label link.

Open in the live demo
  • 12 widget typesScorecards, summary and time tables, trend charts, gauges, text and images.
  • Links with a passwordShare a dashboard by link, with an optional password, or download a PDF.
  • 15 months of dataDaily history arrives with the first sync, so reports start with a full year.
Track and revert

Every change on record. Revert any. Edits from the app, your automations, the Optimizer and your AI land in one log, each with its user and date.

Open in the live demo
  • Revert a whole jobBids, budgets, states and placements go back to their previous values. The revert is logged too.
  • A source on every jobManual, Optimizer, MCP, or the name of the automation that made the change.
  • Details and notesOpen a job for its before and after values. Add a note to say why.

The rest of the account, in the same place.

Search Query Performance, total sales and TACOS, audiences, AMC and DSP. Every view reads the same synced data.

Search Query Performance

Your impression, click and purchase share for each search query, next to the targets you already bid on.

Also in AdLabs

Connected to the same profiles and the same history.

  • Seller and Vendor Central data
  • Multi-user teams
  • AMC queries and audiences
  • DSP campaigns
  • Pivot tables without row limits

Products

Total sales, TACOS and ad spend for every ASIN, from Seller or Vendor Central.

Audiences

See how each audience segment performs and set its bid adjustment.

Results from AdLabs customers

“It lets us optimize at lightning speed while staying in charge of our strategy.”
Alfredo RoselliCo-Founder and CMO, Enflet
“Unlike other automation softwares, AdLabs allows us to stay in control of our PPC campaigns so we can deliver exceptional results for our clients.”
Shawn GharibFounder, Viral Tilt
“AdLabs has far exceeded our expectations. The bidding algorithm made us meaningfully more profitable, not to mention the countless hours saved.”
Brett MessiehCMO, Sven & Son
“Control, Speed, Efficiency, Transparency. That’s why we love it. This is the only PPC software anyone would ever need.”
Ankit Goel GhimirePaid Media Specialist, Nuanced Media
“AdLabs has been a game-changer for us, helping reallocate budgets to the best-converting placements and achieve great results for our partners.”
Owais GhoriFounder and CEO, Amerify
“AdLabs’ bid management system and hands-on training have been invaluable, making a lasting impact on our team and earning our highest recommendation.”
Will HaireCEO, BellaVix
“AdLabs’ expert support makes Amazon ads faster and easier to manage. Highly recommend for brands aiming to hit their ACOS targets!”
Keith StrasburgRetail Sales Director, Arena

The software choice of industry-leading agencies, and of experts like Mina Elias, Abe Chomali, Ritu Java and Chris Rawlings.

Logical PositionBellaVixAMZ PathfinderNuanced MediaGrowveAmerifySophie SocietyShiftTriviumXP StrategyPPC NinjaViral TiltAmazon Whisperer

Try it on your own account today.

Create an account and connect Amazon. Your first bid preview is usually ready about 10 minutes after you connect.

  1. Create an account

    30 days of AdLabs Pro. No credit card.

  2. Connect Amazon

    Link Amazon Ads, then Seller or Vendor Central for total sales and TACOS.

  3. Grab a coffee

    AdLabs pulls your data in stages. Typical times:

    • Hourly, last 14 daysabout 5 min
    • Last 30 daysabout 10 min
    • Last 60 daysabout 25 min
    • 15-month historyabout 40 min

  4. Optimize

    Preview bids for your target ACOS and send the changes you approve.

US and Canada accounts can book a free onboarding call with an AdLabs expert. Other regions qualify at a higher monthly ad spend.

Pricing

Start free. Try everything. Then decide.

Every account starts with 30 days of Pro. Paid plans are a percentage of your ad spend plus $120 a month. No contracts.

$25,000per month

Free

For testing AdLabs. Free forever for freelancers and small brands.

$0per month
  • Bid optimization for Sponsored Products
  • Up to 3 profiles
  • 30 days of data retention
Start free trial

Core

For small and medium brands and agencies.

$3701% of $25,000 + $120, per month
  • Bid optimization for Sponsored Products, Brands and Display
  • Harvesting, negatives and N-gram analysis
  • Search Query Performance reports
  • Seller and Vendor Central, multi-user teams
  • Unlimited data retention
Start free trial

Pro

Your first 30 days

For scaling brands and agencies.

$6202% of $25,000 + $120, per month
  • Everything in Core
  • Automations and alerts
  • Dayparting
  • White-label custom dashboards
  • DSP, AMC and the AdLabs MCP
  • VIP onboarding and team trainings
Start free trial
Spending over $100K a month? See flat-rate plans
The AdLabs team

Built by Amazon PPC managers, for Amazon PPC managers.

We needed a tool that makes smart optimizations without handing control to a black box. We could not find one, so we built AdLabs.

  • Designed by active PPC managers The people who design AdLabs manage Amazon accounts.
  • Fast by default We treat load time as a feature.
  • You shape the roadmap Vote on what we build next on the public roadmap.
  • Bugs fixed within a day Support chat goes to the people who build the product.

That Amazon Ads Podcast

Free trainings from the AdLabs team. Over 4,000 subscribers on YouTube.

Watch on YouTube

Try AdLabs on your own Amazon account.

30 days of Pro. No credit card, no contract.

Start free trialTry the live demo