Blog · Page 9
Amazon PPC tactics, strategy and benchmarks from the AdLabs team, with a write-up of every episode of That Amazon Ads Podcast.
Amazon PPC Tactics & StrategiesEpisode 33Amazon PPC Bid Ceilings: Stop Wasting Ad Spend With This Simple Calculation
Your Amazon ad campaigns are bleeding money. You’re spending more, but not seeing a proportional increase in sales. It feels like your bids are spiraling out of control, and you’re throwing money into a black hole. This is a common problem for Amazon sellers, especially when trying to scale their campaigns. The reality is, without…
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Amazon PPC Tactics & StrategiesEpisode 31Amazon PPC Strategy 2024: Elite Tactics from Top Amazon Ads Specialists
Your Amazon PPC strategy feels stale. You’re stuck using the same tactics that worked last year, but now your ACOS is rising and your sales are plateauing. You know you need to adapt, but keeping up with the latest trends and strategies is overwhelming. You’re not alone. Amazon PPC is constantly evolving, and what worked…
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Amazon PPC Tactics & StrategiesEpisode 30Scaling to 7 Figures on Amazon in 2024: Key Strategies from a PPC Expert
Your Amazon business is stuck. You’re working hard, running ads, but aren’t seeing the growth you expect. Getting to that coveted 7-figure mark feels like an impossible climb. Many Amazon sellers hit a plateau, especially with increasing competition and rising ad costs. The good news? It’s still absolutely achievable with the right strategies. In this…
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Amazon PPC Tactics & StrategiesEpisode 29Is TACOS the King of Amazon PPC Metrics? Experts Debate
You’re constantly bombarded with different Amazon PPC metrics. ACOS, ROAS, conversion rate… it’s overwhelming. But is there one metric to rule them all? Many sellers believe Total Advertising Cost of Sales (TACOS) is the ultimate measure of PPC success, while others disagree. This is a hot debate in the Amazon world, and understanding the nuances…
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Amazon PPC Tactics & StrategiesEpisode 27AI Taking Over Amazon PPC? How to Prepare (and Stay in Control)
Your Amazon PPC campaigns are becoming increasingly complex. You’re hearing buzz about AI taking over, automating everything, and leaving sellers in the dust. Are you worried about being left behind or losing control of your advertising strategy? This is a common concern among Amazon sellers, especially with the rise of AI-powered tools. But the reality…
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Amazon PPC Tactics & StrategiesEpisode 26Amazon PPC Stuck in the Past? How to Modernize Your Strategy for 2024 & Beyond
Your Amazon PPC strategy feels like it’s stuck in 2015. You’re still using the same tactics, the same keywords, and the same reports, but your results are declining. It’s frustrating, especially when you see competitors thriving. The reality is, Amazon PPC has changed dramatically. What worked five years ago simply doesn’t cut it anymore. In…
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Amazon PPC Tactics & StrategiesEpisode 25Amazon PPC: Advanced Tactics to Capture Low-Hanging Sales
Your Amazon PPC campaigns are running, but you’re not seeing the sales you expect. You’re probably leaving money on the table. You’re not alone. Many Amazon sellers miss simple strategies that can quickly boost sales without increasing ad spend. The reality is, most sellers focus on broad keywords and overlook the “low-hanging fruit” – the…
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Amazon PPC Tactics & StrategiesEpisode 24Amazon Streaming TV Ads: How to Scale Your Brand Beyond Search
Your Amazon Sponsored Products campaigns are humming along, but you’re looking for the next big growth lever. You’ve heard about Amazon streaming TV ads, but you’re not sure if they’re right for your brand or how to even get started. This is a common question for Amazon sellers who are ready to scale beyond traditional…
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Amazon PPC Tactics & StrategiesEpisode 23Amazon PPC Dayparting: Schedule Ads & Boost Performance with Calculated Bid Adjustments
Your Amazon ad campaigns are running 24/7, but are they really performing around the clock? Most sellers don’t realize that certain times of day are significantly more profitable than others. This is where dayparting comes in. Dayparting, or ad scheduling, allows you to adjust bids based on the time of day. Here’s why that matters:…
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Amazon PPC Tactics & StrategiesEpisode 22Amazon PPC Data Mastery: Using the Campaign Report to Boost Ad Performance
Your Amazon ad campaigns are running, you’re generating sales, but you’re not really sure why or how to improve. You’re staring at a mountain of data in Seller Central, feeling overwhelmed and unsure where to even begin. This is a common problem for Amazon sellers, especially when trying to scale effectively. Most just guess and…
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