Blog · Page 10
Amazon PPC tactics, strategy and benchmarks from the AdLabs team, with a write-up of every episode of That Amazon Ads Podcast.
Amazon PPC Tactics & StrategiesEpisode 21Amazon Advertised Product Reports: How to Boost Sales Across Your Entire Catalog
You’re running Amazon Sponsored Product Ads, but feel like you’re only scratching the surface of what’s possible. You see the reports, but figuring out how to actually use them to improve your entire catalog’s performance? That’s the real challenge. Most Amazon sellers focus on individual keyword performance, but they miss a huge opportunity to leverage…
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Amazon PPC Tactics & StrategiesEpisode 20Amazon DSP Success: How to Set Up Winning Campaigns
Your Amazon DSP campaigns are underperforming. You’re not seeing the reach or return you expected, and you’re starting to question whether the platform is worth the investment. This is a common frustration for Amazon sellers venturing into DSP (Demand-Side Platform). It’s a powerful tool, but it’s also complex, and a solid foundation is crucial for…
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Amazon PPC Tactics & StrategiesEpisode 19Amazon Ads: Are You Missing Out on Search Term Impression Share? Here’s How to Find Out
Your Amazon ad campaigns are running, you’re getting sales, but are you really maximizing your potential? Most sellers focus on ACOS and conversion rates, but they miss a crucial metric: Search Term Impression Share. The reality is, you could be leaving money on the table if you’re not tracking how often your ads are shown…
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Amazon PPC Tactics & StrategiesEpisode 18Amazon Search Term Report: How to Find Hidden Opportunities & Reduce ACOS
Your Amazon ad campaigns aren’t performing as well as you’d like. You’re spending money, but you’re not seeing the sales to justify it. You’ve probably heard that you need to analyze your search term reports, but you’re not sure where to start or what to look for. This is a common problem for Amazon sellers,…
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Amazon PPC Tactics & StrategiesEpisode 17Amazon PPC: Is Click-Through Rate or Conversion Rate More Important?
Your Amazon PPC campaigns aren’t performing as well as you’d like. You’re spending money, getting clicks, but sales are sluggish. You’ve probably asked yourself which metric to focus on: click-through rate (CTR) or conversion rate (CVR)? This is a common debate among Amazon sellers, and the answer isn’t always straightforward. In this article, we’ll break…
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Amazon PPC Tactics & StrategiesEpisode 16Amazon PPC Reporting: How to Use Data Storytelling to Boost Ad Performance
Your Amazon PPC reports are filled with numbers, but are you really understanding the story they’re telling? Most sellers get lost in the data and miss the crucial insights that can drive significant improvements in their ad performance. This is one of the biggest challenges facing Amazon brand owners who are serious about scaling their…
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Amazon PPC Tactics & StrategiesEpisode 14Amazon PPC Placement Bidding: How to Calculate Adjustments to Hit Your Target ACOS
Your Amazon PPC campaigns aren’t hitting your target ACOS? You’re not alone. Many sellers struggle with placement bidding, leaving money on the table or overspending without seeing results. Placement bidding lets you fine-tune your bids for different placements on Amazon, like top of search or product pages. But knowing exactly how much to adjust your…
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Amazon PPC Tactics & StrategiesEpisode 137 Excel Tips & Tricks for Faster Amazon PPC Reporting & Analysis
Amazon PPC can feel like a never-ending data dump. You’re constantly pulling reports, trying to make sense of the numbers, and struggling to find actionable insights. Sound familiar? The reality is, most Amazon sellers waste countless hours on manual reporting and analysis. They’re drowning in data but starving for clarity. In this article, we’ll share…
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Amazon PPC Tactics & StrategiesEpisode 12Amazon PPC Success: 6 Intuitive Skills of Top-Performing Managers
Your Amazon PPC campaigns feel like a constant uphill battle. You’re tweaking bids, analyzing reports, and crossing your fingers, but the results are still unpredictable. This is a common frustration for Amazon sellers, especially as competition increases. Most sellers think PPC success is all about technical skills. But the reality is, top-performing Amazon PPC managers…
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Amazon PPC Tactics & StrategiesEpisode 11Amazon PPC: Should You Trust AI or Manual Optimization?
Your Amazon PPC campaigns aren’t performing as well as you’d hoped. You’re caught between the promises of AI-powered automation and the control of manual optimization, unsure which path to take. Which one is the right call for your unique business? This is a common dilemma for Amazon sellers. With so many tools and strategies available,…
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