Blog · Page 8
Amazon PPC tactics, strategy and benchmarks from the AdLabs team, with a write-up of every episode of That Amazon Ads Podcast.
Amazon PPC Tactics & StrategiesEpisode 43How to Create High-Converting Amazon Video Ads That Boost Sales
Your Amazon PPC campaigns aren’t delivering the sales you expect, and you’re wondering if video ads could be the answer. You’ve seen competitors using them, but you’re unsure where to start or how to create videos that actually convert. This is a common challenge for Amazon sellers, especially as the platform becomes more competitive. Many…
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Amazon PPC Tactics & StrategiesEpisode 42Amazon PPC Full-Funnel Strategy: How to Reach New Customers and Boost Sales
You’re tired of relying solely on bottom-of-funnel Amazon PPC tactics like targeting branded keywords and product ASINs. You know you need to reach new customers, but expanding your campaigns feels risky and complicated. The reality is, scaling your Amazon business requires a full-funnel PPC strategy. It’s not just about capturing existing demand; it’s about creating…
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Amazon PPC Tactics & StrategiesEpisode 41Amazon Product Targeting: Why Your Search Term Reports Hold the Key
Your Amazon product targeting campaigns aren’t performing as expected. You’re seeing irrelevant placements and wasted ad spend, even though you’ve carefully selected your target ASINs. This is a common frustration for Amazon sellers. Many believe product targeting is a “set it and forget it” strategy. The reality is, you’re missing crucial insights hidden within your…
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Amazon PPC Tactics & StrategiesEpisode 40Single Keyword Campaigns in Amazon PPC: Are They Still Worth It?
Your Amazon PPC strategy isn’t delivering the results you need. You’re spending hours tweaking bids and organizing campaigns, but your ACOS is still too high. One common strategy you might have heard about is single keyword campaigns (SKCs). But are they still effective in today’s Amazon landscape? Many Amazon sellers swear by SKCs, while others…
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Amazon PPC Tactics & StrategiesEpisode 39Amazon PPC: Should You Increase Bids on High ACOS Keywords? Here’s What To Do
You’ve got keywords with a high Advertising Cost of Sales (ACOS). They’re costing you money, but they’re also generating sales. Should you increase your bids on these keywords? It’s a tricky question that can make or break your campaign. This is a common dilemma for Amazon sellers, and the wrong move can lead to even…
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Amazon PPC Tactics & StrategiesEpisode 38Boost Amazon Sales: How to Use Psychology in Your Branding & Copywriting
You’re launching a new product on Amazon, and the sales just aren’t there. You’ve got a great product, but the listing isn’t converting. What’s missing? Most Amazon sellers focus on keywords and SEO, but they overlook a critical element: the psychology behind why people buy. Understanding how your customer thinks can dramatically improve your conversion…
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Amazon PPC Tactics & StrategiesEpisode 37CPC vs. CPM for Amazon PPC: Which Bidding Strategy is Right for You?
You’re running Amazon PPC campaigns, trying to boost visibility and sales. You’re probably asking yourself, “Should I be using CPC or CPM bidding?” Understanding the difference – and when to use each – can have a huge impact on your ad spend and overall campaign success. The truth is, most sellers don’t fully grasp the…
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Amazon PPC Tactics & StrategiesEpisode 36Amazon PPC Audit Checklist: 7 Steps to Find Hidden Profit Leaks
Your Amazon ad campaigns feel… off. You’re spending money, but the results aren’t there. Maybe your ACOS is creeping up, or sales are stagnating. You’ve tweaked bids and keywords, but the needle won’t move. Sound familiar? This is a common problem for many Amazon sellers. The reality is, without a clear understanding of what’s working…
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Amazon PPC Tactics & StrategiesEpisode 35Amazon PPC Optimization: Choosing the Right Date Range to Improve Campaign Performance
Your Amazon PPC campaigns aren’t delivering the results you expect. You’re tweaking bids, adding keywords, and adjusting budgets, but your ACOS remains stubbornly high. You might be overlooking a critical factor: the date range you’re using to analyze your campaign performance. This is a common frustration for Amazon sellers. Choosing the wrong date range can…
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Amazon PPC Tactics & StrategiesEpisode 34Amazon PPC: Why Revenue-Per-Click (RPC) Should Be Your #1 Metric
Your Amazon PPC campaigns are bleeding money. You’re staring at endless spreadsheets, tweaking bids, and still not seeing the sales you need. You’re not alone. Most Amazon sellers focus on metrics like ACOS and click-through rate, but they miss the one metric that truly drives profitability: Revenue-Per-Click (RPC). When you optimize for RPC, you’re focusing…
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