Blog · Page 5
Amazon PPC tactics, strategy and benchmarks from the AdLabs team, with a write-up of every episode of That Amazon Ads Podcast.
Amazon PPC Tactics & StrategiesEpisode 78Is Brand Defense on Amazon PPC Worth It? Here’s What You Need to Know
Your Amazon brand is your livelihood. So, naturally, you want to protect it. Many sellers think brand defense campaigns on Amazon PPC are the answer. But are they really worth the cost? This is a question we hear a lot at AdLabs. The reality is that brand defense can be a smart strategy, but it…
Read
Amazon PPC Tactics & StrategiesEpisode 77Amazon Search Query Performance Reports: How to Uncover Hidden Growth Opportunities
Your Amazon ad campaigns are humming along, generating sales, but you suspect there’s untapped potential hiding in your data. You’re right. Most sellers aren’t fully leveraging the power of Amazon’s Search Query Performance reports. This report, buried within Seller Central, holds a wealth of information about what customers are actually searching for when they click…
Read
Amazon PPC Tactics & StrategiesEpisode 76From Zero to $1M on Amazon: Scaling with Relentless PPC Optimization
You launched your Amazon brand, and things are moving. You’re making sales, but getting to that $1 million mark feels like climbing a mountain. The reality is, consistent, strategic optimization is the key—especially when it comes to your PPC campaigns. Many sellers see initial success, then plateau. Here’s the problem: They stop optimizing, assuming the…
Read
Amazon PPC Tactics & StrategiesThe Best Amazon PPC Campaign Structure: 4 Methods to Maximizing ROI & Control
How to Choose the Best Amazon PPC Campaign Structure (2025 Guide) Introduction Structuring your Amazon PPC campaigns properly is one of the foundational steps to driving efficient advertising performance. The campaign structure you choose determines how much control you have over bids, budgets, targeting, and how granular your reporting will be. In this…
Read
Amazon PPC Tactics & StrategiesEpisode 74Amazon PPC: Should You Target “Gift” Keywords? Here’s What You Need to Know
Your Amazon sales are flat, and you’re looking for new ways to boost revenue during the holiday season. You’ve heard that targeting “gift” keywords can be a great way to attract shoppers, but you’re not sure if it’s the right strategy for your products. This is a common question among Amazon sellers, especially as Q4…
Read
Amazon PPC Tactics & StrategiesEpisode 73Amazon Search Query Performance: The Best Data You’re Not Using
Your Amazon PPC campaigns feel like a black box. You’re making changes, adjusting bids, and tweaking keywords, but you’re not really sure why some things work and others don’t. Most sellers focus on keyword performance, but they’re missing a goldmine of data that can dramatically improve their results. This is where search query performance comes…
Read
Amazon PPC Tactics & StrategiesEpisode 72Should You Segment Amazon Ad Campaigns by Match Type? Here’s What Works
Your Amazon PPC campaigns are a mess. You’re throwing everything into one campaign, hoping something sticks, but your ACOS is through the roof. It feels like you’re wasting money. This is a common problem for Amazon sellers. You’re told to segment your campaigns, but it’s not clear how. One of the most frequent questions we…
Read
Amazon PPC Tactics & StrategiesEpisode 71Amazon Product Launch on Amazon: 7 Steps to Success
Your new product launch on Amazon is a make-or-break moment. Done right, you can quickly gain traction and build momentum. Done wrong, and you risk slow sales and wasted ad spend. Launching a product on Amazon is a bit more complex than throwing up a listing and hoping for the best. Most sellers don’t realize…
Read
Amazon PPC Tactics & StrategiesEpisode 70Amazon Sponsored Brands Strategy: Drive $1 Million in Sales (Part 6)
Your Amazon Sponsored Brands campaigns aren’t performing as well as you’d hoped. You’re spending money, but you’re not seeing the sales numbers you need to reach your goals. Maybe you’re even aiming for that elusive $1 million in annual revenue. This is a common frustration for Amazon sellers. The reality is, Sponsored Brands can be…
Read
Amazon PPC Tactics & StrategiesEpisode 69Single Keyword Campaigns: Grow Your Amazon Brand to $1 Million with Keyword Harvesting
Your Amazon sales are stagnant, and you suspect your PPC campaigns are to blame. You’ve heard about single keyword campaigns, but the idea of managing even more campaigns sounds overwhelming. Most Amazon sellers struggle to scale their brands because they’re not effectively harvesting high-converting keywords and building dedicated campaigns around them. The reality is, if…
Read