Blog · Page 6
Amazon PPC tactics, strategy and benchmarks from the AdLabs team, with a write-up of every episode of That Amazon Ads Podcast.
Amazon PPC Tactics & StrategiesEpisode 66Amazon Product Targeting Ads: Dominate Product Pages and Boost Sales
Your Amazon product targeting campaigns are underperforming. You’re seeing impressions, but the sales just aren’t there. This is a common frustration for sellers, especially when you’re trying to steal market share from your competitors. The reality is, effective product targeting goes way beyond simply selecting a bunch of ASINs. You need a strategic approach to…
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Amazon PPC Tactics & StrategiesEpisode 65The Best Keyword Research Methods for Amazon PPC in 2024
Your Amazon PPC campaigns are only as good as the keywords you target. Picking the wrong keywords means wasted ad spend, low conversion rates, and missed sales. This is a problem I see all the time. Most sellers just guess at keywords or rely on outdated methods. But in 2024, you need a data-driven approach…
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Amazon PPC Tactics & StrategiesEpisode 64Grow Your Amazon Brand to $1M: Mastering Media for Rapid Growth
Your Amazon brand is stuck. You’ve got great products, but sales aren’t where you want them. You’re seeing other brands explode, and you’re wondering, “What are they doing differently?” The reality is, reaching $1 million in revenue often comes down to mastering media. And not just Amazon PPC. Expanding your reach through external traffic, influencer…
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Amazon PPC Tactics & StrategiesEpisode 61Amazon 1P to 3P: Is Transitioning to a Seller Account Right For You?
Your brand is selling well on Amazon through a Vendor account (1P). But you’re feeling squeezed by Amazon’s demands, losing control over pricing, or missing out on direct customer relationships. You’re wondering if transitioning to a Seller account (3P) is the right move. This is a huge decision for any brand, so it’s important to…
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Amazon PPC Tactics & StrategiesEpisode 60Grow Your Amazon Brand to $1M in 1 Year: The Essential PPC Audit
Your Amazon brand is stuck. You’re putting in the work, but you’re not seeing the revenue growth you expect. You’re aiming for that $1 million mark, but it feels like a distant dream. This is a common frustration for Amazon sellers. Many feel like they’re throwing money at ads without a clear plan. The reality…
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Amazon PPC Tactics & StrategiesEpisode 58Is ACOS a Vanity Metric? How to Use TACOS for Individual SKU Profitability
Your ACOS is great, but your overall profitability is still suffering. Here’s what’s happening: You might be hyper-focused on ACOS without considering the bigger picture of your business. This is a common mistake that Amazon sellers make, especially when they’re trying to scale their advertising. Chasing a low ACOS can sometimes lead to missed opportunities…
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Amazon PPC Tactics & StrategiesEpisode 57Is ACOS a Vanity Metric? Understanding ACOS vs. TACoS for Amazon PPC Success
You’re staring at your ACOS, and it looks… okay. But your overall profitability is down. You’re wondering if you’re chasing the wrong metrics and if that ACOS number is lying to you. This is a common frustration for Amazon sellers. It feels like you’re optimizing your ad campaigns, but your bottom line isn’t improving. The…
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Amazon PPC Tactics & StrategiesThe 10-Step Guide to Auditing Your Amazon PPC Account: Get the Free Template 👇
Create a Copy of the FREE Audit Template Checklist 📄Get the Google Doc Audit Template Checklist Here Create a Copy 10 Steps to Finding More Profit and Cutting Wasted Spend in Your Amazon Ads Free Amazon PPC Audit Template in Canva Understanding and interpreting your Amazon PPC data can be confusing. Are you doing a…
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Amazon PPC Tactics & StrategiesEpisode 55Boost Amazon Sales with A/B Split Testing: A PickFu Guide
Your Amazon listing is live, but sales are flat. You’re not sure if your title is compelling enough, if your main image is grabbing attention, or if your bullet points are persuasive. This is a common problem for Amazon sellers, but there’s a simple solution: A/B split testing. By testing different elements of your listing,…
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Amazon PPC Tactics & StrategiesEpisode 54Amazon PPC Starting Bids Too High? How to Find the Sweet Spot
Your Amazon PPC campaigns aren’t performing as expected, and you suspect your starting bids might be too high. You’re not alone. Many sellers struggle to find the optimal bid amount when launching new campaigns or products. Figuring out where to even begin with your starting bids is one of the most common questions we get…
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