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Amazon PPC tactics, strategy and benchmarks from the AdLabs team, with a write-up of every episode of That Amazon Ads Podcast.
Amazon PPC Tactics & StrategiesEpisode 89Auto vs Broad vs Exact: How Much Should You Spend by Match Type on Amazon PPC?
“What percentage of my budget should go to auto, broad, and exact?” It’s one of the most common questions we hear from Amazon sellers — and one of the most misunderstood. Because the honest answer isn’t a magic ratio. It’s “it depends on where you are in your product lifecycle, how much data you have,…
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Amazon PPC Tactics & StrategiesEpisode 87Master Amazon’s Path to Purchase Report: How to Use It to Maximize Ad Success
Are your Amazon ad campaigns feeling like a shot in the dark? You’re spending money, but you’re not really sure why some ads convert and others don’t. This is a common problem for Amazon sellers. Most focus on surface-level metrics like ACOS without understanding the full customer journey. But what if you could peek behind…
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Amazon PPC Tactics & StrategiesEpisode 86Amazon PPC Keyword Harvesting & Negation: How Often is Too Often?
You’re constantly bombarded with advice on Amazon PPC: optimize bids, refine targeting, improve listings… But how often should you actually be digging into your search term reports to harvest winning keywords and negate the losers? Most Amazon sellers either neglect this crucial task or go overboard, wasting valuable time without seeing real results. The reality…
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Amazon PPC Tactics & StrategiesEpisode 85Amazon Product Launch Failing? Follow These 10 Steps For Success
You’re launching a new product on Amazon, and the excitement is quickly turning to frustration. Sales are sluggish, rankings are nowhere to be found, and you’re starting to wonder if you made a huge mistake. Launching a product successfully on Amazon is tough, but it’s not impossible. Many sellers struggle because they skip crucial steps.…
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Amazon PPC Tactics & StrategiesEpisode 84Amazon PPC Negative Keywords: Are You Making These Mistakes?
Your Amazon ad campaigns are bleeding money. You’re targeting the right keywords, but your ACOS is still sky-high. The problem? You’re probably doing negative keywords wrong. This is a common issue for Amazon sellers, especially those who are new to PPC or haven’t updated their negative keyword strategy in a while. The reality is, negative…
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Amazon PPC Tactics & StrategiesEpisode 83Don’t Make This Amazon Keyword Harvesting Mistake: How to Do It Right
Your Amazon PPC campaigns aren’t converting like they used to. You’re trying to find new, profitable keywords, but the process feels like a shot in the dark. You’re probably keyword harvesting all wrong. Most Amazon sellers make a critical mistake when trying to find new keywords. They just dump every search term with a sale…
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Amazon PPC Tactics & StrategiesEpisode 82Amazon PPC: How Many Keywords Per Campaign Do You Really Need?
Your Amazon PPC campaigns feel cluttered. You’ve got hundreds, maybe even thousands, of keywords crammed into just a few campaigns. Are you doing it wrong? Is this hurting your performance? It’s a common question for Amazon sellers, and the answer isn’t as straightforward as you might think. The reality is, there’s no magic number for…
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Amazon PPC Tactics & StrategiesAmazon Ad Campaigns Not Getting Impressions?: Here’s 5 Reasons Why & How to Fix It
Zero Impressions on Your Amazon Ads? Here’s Why: In the competitive world of Amazon Advertising, there’s nothing more frustrating than launching new campaigns only to check back later and see that you’ve got zero impressions. Whether you’re dealing with new campaigns or previously successful ones that have suddenly stopped performing, understanding why your ads…
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Amazon PPC Tactics & StrategiesEpisode 80Amazon PPC Budget Management: 5 Mistakes Costing You Money (and How to Fix Them)
Are you pouring money into your Amazon PPC campaigns but not seeing the return you expect? You’re not alone. Many sellers struggle to effectively manage their ad budgets, leading to wasted spend and missed opportunities. It’s frustrating to watch your ACOS climb while sales stagnate, especially when you’re trying to scale your business. In this…
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Amazon PPC Tactics & StrategiesEpisode 79Amazon Marketing Cloud: How to Use New Features to Boost Ad Performance
You’ve heard the buzz about Amazon Marketing Cloud (AMC), but figuring out how to actually use it to improve your advertising can feel overwhelming. Most sellers are aware it exists, but they’re not sure how to make it work for them. Here’s what’s happening: Amazon’s constantly rolling out new features and capabilities for AMC. Staying…
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