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Amazon PPC tactics, strategy and benchmarks from the AdLabs team, with a write-up of every episode of That Amazon Ads Podcast.
Amazon PPC Tactics & StrategiesEpisode 53Amazon PPC Bidding Strategies: Advanced Tips from BTR Media
Are you tired of generic bidding advice that doesn’t move the needle? You’re not alone. Most Amazon sellers struggle to implement advanced bidding strategies that actually drive results. They end up wasting ad spend on ineffective tactics. This article dives into advanced bidding strategies discussed with Dustin Wassner from BTR Media. We’ll cover specific tactics…
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Amazon PPC Tactics & StrategiesEpisode 52Structure Amazon PPC Reporting Calls for Maximum Client Retention
Amazon PPC Client Reporting Calls: How to Keep Clients Longer Your Amazon PPC agency struggles to keep clients beyond a few months? You’re not alone. Many agencies focus on initial setup and optimization but neglect the ongoing communication that builds trust and long-term partnerships. It’s not just about getting results; it’s about showing those results…
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Amazon PPC Tactics & StrategiesEpisode 51Why Lowering Your CPC Can Hurt Your ACOS
Amazon ACOS Rising When You Lower Your Bids? Here’s Why (and How to Fix It) Your Amazon ad campaigns are already tight, and you’re trying to squeeze out more profit. So, you lower your bids thinking it’s an easy way to cut costs. But then, your ACOS starts climbing. What gives? This is a counterintuitive…
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Amazon PPC Tactics & StrategiesEpisode 50Grow Your Amazon Brand Off-Platform: 5 Strategies to Expand Your Reach and Revenue
You’re crushing it on Amazon. Sales are up, your product listings are optimized, and your PPC campaigns are humming along. But you’re probably wondering: What’s next? How do I take my brand beyond Amazon and reach a wider audience? The reality is, relying solely on Amazon can be risky. Algorithm changes, increased competition, and rising…
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Amazon PPC Tactics & StrategiesEpisode 49Does Amazon PPC Improve Organic Ranking? Here’s What You Need to Know
You’re running Amazon PPC campaigns, seeing some sales, but wondering if it’s actually helping your organic rankings. Are you wasting money on ads that aren’t providing a long-term benefit? Many Amazon sellers ask this question. The reality is, the relationship between PPC and organic ranking is complex, and it’s easy to get confused by conflicting…
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Amazon PPC Tactics & StrategiesEpisode 48Amazon PPC: How to Determine Your Target ACOS for Maximum Profit
Your Amazon ad campaigns feel like a constant balancing act. You’re pouring money into PPC, but are you actually making a profit? Setting the right target ACOS (Advertising Cost of Sale) is crucial, but it’s more than just picking a random number. Most sellers struggle to define a realistic ACOS goal, leading to wasted ad…
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Amazon PPC Tactics & StrategiesEpisode 47Amazon PPC: How Often Should You Optimize Your Bids?
Your Amazon ad campaigns are running, but are your bids optimized? Are you constantly tweaking them, or letting them run on autopilot? This is a question many Amazon sellers grapple with. Over-optimizing can lead to wasted time and instability, while under-optimizing can lead to missed opportunities and a higher ACOS. In this article, we’ll dive…
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Amazon PPC Tactics & StrategiesEpisode 46Amazon Vendor Central: The Ultimate Guide for Brands (2024)
So, you’re thinking about selling directly to Amazon through Vendor Central? You’ve probably heard it’s a “make or break” moment for many brands, but understanding how it really works can feel like navigating a maze. That’s because Vendor Central, Amazon’s direct-to-manufacturer program, has a lot of moving parts. You’re dealing with purchase orders, chargebacks, and…
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Amazon PPC Tactics & StrategiesEpisode 45Should Amazon Sellers Run TikTok Ads? Opportunities and Risks
Are you an Amazon seller wondering if TikTok ads are worth the investment? You’re already juggling Amazon PPC, and the thought of learning a whole new platform might feel overwhelming. It’s a valid concern. TikTok is hot, but is it right for your Amazon brand? In this article, we’ll break down the potential benefits and…
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Amazon PPC Tactics & StrategiesEpisode 44Amazon PPC Placements: How to Optimize for Sponsored Products & Sponsored Brands
Your Amazon ad campaigns feel like a black box. You’re spending money, but you’re not sure where it’s going or how to improve. One area often overlooked is ad placements. Most sellers just set their bids and forget about it. But placements – where your ads appear on Amazon – can significantly impact your ACOS…
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