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Amazon PPC tactics, strategy and benchmarks from the AdLabs team, with a write-up of every episode of That Amazon Ads Podcast.
Amazon PPC SoftwareThe 10 Best Amazon PPC Software Tools in 2026
In 2025, Amazon sellers face a dramatically different advertising landscape than just a few years ago. With the continued rise of automation, increased competition, and Amazon’s ever-changing algorithm, precision PPC management is no longer optional—it’s essential. That’s where the right Amazon PPC software comes in. In this guide, we’re breaking down the 10 best…
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Amazon PPC Tactics & StrategiesEpisode 102Amazon Ranking Campaigns: How to Get Results with PPC
Your new product launch is stalled. You’re trying to boost organic rankings, but your Amazon PPC campaigns aren’t delivering. You’re throwing money at ads, but you’re not seeing the sales lift you expected. This is a common frustration for Amazon sellers, especially when trying to break into competitive niches. The good news is that with…
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Amazon PPC Tactics & StrategiesEpisode 101Can Sora AI Create Sponsored Brands Video Creatives for Amazon PPC?
Amazon sellers are constantly looking for an edge, especially when it comes to creating eye-catching video ads for Sponsored Brands. With the buzz around OpenAI’s Sora AI, you’re probably wondering: Can this technology actually create video creatives for your Amazon PPC campaigns? The reality is more complex than you might think. While Sora shows incredible…
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Amazon PPC Tactics & StrategiesEpisode 100Dynamic Bidding Up & Down on Amazon PPC: When to Use It
You’re running Amazon PPC campaigns, and you’re seeing the “Dynamic bids – up and down” option. You’re probably wondering, “When should I actually use this bidding strategy?” This is a common question for Amazon sellers, and choosing the wrong bidding strategy can cost you money and tank your ACOS. The reality is, “Dynamic bids –…
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Amazon PPC Tactics & StrategiesEpisode 99Amazon Business Placements: Boost Your B2B Sales with This Untapped Strategy
Your Amazon ad campaigns are humming along, driving sales on your consumer-focused products. But what about your B2B offerings? Are you reaching the right business customers? Most Amazon sellers don’t realize the platform offers specific placements designed to target businesses. Neglecting these placements means missing out on a huge segment of potential buyers and leaving…
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Amazon PPC Tactics & StrategiesEpisode 97Amazon PPC: Master the Art of Bidding and Maximize Performance
Your Amazon PPC campaigns feel like a constant balancing act. You’re tweaking bids, analyzing data, and trying to stay ahead of the competition, but it feels like you’re always one step behind. It’s frustrating, especially when you see your ACOS creeping up and your profits shrinking. This is a common struggle for Amazon sellers, but…
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Amazon PPC Tactics & StrategiesEpisode 96Amazon Search Query Performance Report: Unlock Advanced Insights & Boost Ad Performance
Your Amazon ad campaigns are generating sales, but you’re not sure why. You’re seeing conversions, but you don’t know which search terms are driving them. You’re flying blind, and it’s costing you money. This is a common problem for Amazon sellers. Without a clear understanding of search query performance, you’re missing opportunities to optimize your…
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Amazon PPC Tactics & StrategiesEpisode 95Grow Amazon Sales Fast: How to Use the ChatGPT Image Generator
Your product images are bland. They’re not grabbing attention. You’re seeing sales plateau because your listings look just like everyone else’s. It’s a frustrating problem. Most Amazon sellers struggle to create compelling visuals that stand out in a crowded marketplace. But what if you could generate eye-catching images quickly and easily, without expensive designers or…
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Amazon PPC Tactics & StrategiesEpisode 92Are Rule-Based Amazon PPC Automations Costing You Money? Here’s Why (and What to Do Instead)
Okay, here’s a blog post draft based on the provided transcript, adhering to all the guidelines and requirements. You’re using rule-based automations in your Amazon PPC, thinking you’re saving time and optimizing your campaigns. But your ACOS is still high, your sales are inconsistent, and you’re starting to wonder if all those rules are actually…
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Amazon PPC Tactics & StrategiesStop the Bleeding: How to Fix Amazon PPC’s “Death by a Thousand Cuts”
What is Death by 1,000 Cuts: The Silent Killers You’re Probably Bleeding Ad Spend Without Knowing It. If you’re running Amazon ads, chances are you’re leaking money quietly and consistently. Hundreds of low-performing keywords draining your budget penny by penny are buried in your campaigns. We call it “Death by a Thousand Cuts.”…
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