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Amazon PPC tactics, strategy and benchmarks from the AdLabs team, with a write-up of every episode of That Amazon Ads Podcast.
Amazon PPC Tactics & StrategiesEpisode 113Managing Amazon PPC for Huge Catalogs: How to Handle 100,000+ SKUs
Your Amazon catalog has exploded. You’re managing tens of thousands, maybe even hundreds of thousands of SKUs. Spreadsheets are crashing, you’re drowning in data, and keeping your PPC campaigns profitable feels impossible. This is a common problem for rapidly growing brands on Amazon. Most PPC tools and strategies simply aren’t built to handle that level…
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Amazon PPC Tactics & StrategiesEpisode 112Amazon PPC Bid Optimization: How Long Should You Wait Before Adjusting Bids Again?
Your ACOS is stuck at 35%. You optimize your bids, wait a week, and see a slight improvement to 33%. Now you’re wondering: Do I optimize again? Should I use the last 30 days of data or just the last 7 days? This is a common question among Amazon sellers, especially those aiming for specific…
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Amazon PPC Tactics & StrategiesEpisode 111Amazon PPC Management: One Quick Tip To Instantly Improve Your Campaigns
Your Amazon PPC campaigns feel like a never-ending fire drill. You’re constantly tweaking bids, sifting through search terms, and praying for a lower ACOS. It’s exhausting, and frankly, it’s probably not working as well as it should. Most Amazon sellers get bogged down in the day-to-day tasks, losing sight of the bigger picture. Here’s a…
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Amazon PPC Tactics & StrategiesEpisode 110Amazon Marketing Cloud (AMC) for Beginners: A Simple Guide for Amazon Sellers
You’ve heard whispers about Amazon Marketing Cloud (AMC) and how it can revolutionize your advertising strategy. But let’s be honest, it sounds complicated. You’re probably wondering: Is it even worth the effort? Most Amazon sellers are overwhelmed just managing their PPC campaigns, let alone trying to learn a whole new platform. But here’s the reality:…
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Amazon PPC Tactics & StrategiesEpisode 109Amazon Prime Day 2025 PPC Stats: What Changed & How to Adapt
Prime Day is a huge opportunity for Amazon sellers, but it’s also one of the most competitive times of the year for PPC. Did your ad campaigns perform as expected this year? The reality is, Prime Day performance can vary wildly, and what worked last year might not work this year. So, what changed between…
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Amazon PPC Tactics & StrategiesEpisode 107Placement ACOS Doesn’t Matter? Why You’re Making a Huge Amazon PPC Mistake & How to Fix It
You’re staring at your Amazon PPC placement reports, and something doesn’t make sense. Product pages have a low ACOS, so you’re increasing bids there, right? Meanwhile, top of search has a higher ACOS, so you’re decreasing bids. This is one of the biggest mistakes Amazon sellers make when optimizing placements, and it can cost you…
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Amazon PPC Tactics & StrategiesEpisode 106Is Your Amazon DSP Account Wasting Money? Here’s a 5-Step Audit to Fix It
You’re running Amazon DSP campaigns, but you’re not seeing the return you expected. You’re spending money, but the results are unclear, and you suspect your budget is being wasted. This is a common frustration for Amazon sellers using DSP. Many struggle to understand if their campaigns are truly effective. In this article, we’ll break down…
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Amazon PPC Tactics & StrategiesEpisode 105Amazon PPC Dayparting Mistakes: 3 Ways to Ruin Your Ad Performance & How to Fix It
You’re sitting at your desk, watching your Amazon PPC campaigns run. Your ACOS looks good. Your bids are optimized. But something feels off. You’re wondering: am I really in control of my campaigns? The truth is, many sellers feel like they’re just guessing when it comes to campaign management. They’re reacting to performance metrics they…
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Amazon PPC Tactics & StrategiesEpisode 104Amazon PPC Bid Optimization: Macro vs. Micro Changes for Maximum Efficiency
Your Amazon PPC campaigns are running, but you’re spending way too much time tweaking bids and still not seeing the results you want. You’re stuck in the weeds, making tiny adjustments that barely move the needle. This is a common problem for Amazon sellers juggling multiple campaigns and product lines. Most sellers don’t realize there’s…
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Amazon PPC Tactics & StrategiesEpisode 103Can You Bid Against Yourself on Amazon PPC? Here’s What You Need to Know
Think you’re wasting money by bidding on the same keyword in multiple Amazon ad campaigns? Many sellers worry that duplicate keywords drive up their own costs due to the auction-based system. This is a common concern, but the reality is simpler than you think. You don’t need to spend hours combing through your account to…
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