Diagnose Why Your Sales Dropped and Fix It Fast.
/troubleshoot-falling-salesSales is three factors multiplied together, which is why a rise in one can hide a bigger fall in another. This skill computes the product instead of eyeballing it.
- Runs in
- Claude Desktop, Claude Code
- Reads
- Your live account, through the AdLabs connector
- Returns
- Diagnosis: reach fell on the top-of-search placement
- Download
- troubleshoot-falling-sales.zip · 12 KB
How to run the skill. Three steps, under three minutes.
- Step 01
Upload the skill file once
Download it above, then add it to Claude under Customize, then Skills. It becomes
/troubleshoot-falling-salesin every chat after that.Where it goes- Claude Desktop or web
- Customize › Skills › Add › Upload a skill
- Claude Code
- Unzip into
~/.claude/skills/
- Step 02
Add the AdLabs connector
AdLabs is in the Claude connector directory. Open Customize, then Connectors, search AdLabs and click Connect. Sign in with your AdLabs account and set Read-only Tools to Always Allow so the data reads do not stop for approval. The optional change-log lookup asks each time unless you allow it. The skill never writes. No connector? Paste or attach two equal periods of sales, clicks, impressions and orders from any PPC tool.
In ClaudeCustomize › Connectors › Discover › AdLabs › Connect
Before the first run- AdLabs connector added and signed in
- Read-only tools set to Always Allow
- Two comparable periods of the same length
- No connector? Paste two periods from any tool
- Step 03
Say this
Give it the symptom and the window. It pulls both periods from AdLabs and rules out the calendar and the reporting lag before it looks for anything broken.
My ad sales dropped 22% over the last two weeks. Why?
Claude, using the skillThen, in the same chat- Ruled out the settlement lag and the calendar
- Set equal 14-day windows either side
- Sorted by absolute change in sales
- ΔSales = ΔClicks × ΔCVR: clicks fell, CVR held
- ΔClicks = ΔImpressions × ΔCTR: a reach problem
Diagnosis: reach fell on the top-of-search placement
- Same question, but just for the hero ASIN and its auto campaign.
- My impressions went up. How can sales be down?
What you get back. Your Next Steps to Get Sales Back on Track.
A diagnosis, not a dashboard. Sales decomposed into clicks and conversion, clicks into reach and clickability, the calendar and the lag ruled out first, and the fixes ranked by how much of the loss each recovers.
- The product it decomposed
- Reach or clickability, separated
- Calendar and lag ruled out first
- Fixes ranked by loss recovered
Synthetic figures. The arithmetic in the sample is real.
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