1Pick the productand how many clicks count as too many
2.0×× this product's clicks per order
2Then refine within itoptional · ACTC recomputes from what's left
Filtered view. The ACTC, the threshold and every highlight below are recomputed from the campaigns, ad groups and
match types left in view.
Search terms
Data notes.
Reading the table.ACTC is average clicks to conversion: the clicks ÷ orders of everything in view,
including the converting terms and the sub-floor terms that are rolled into one line per block. The threshold is the
multiplier × ACTC, rounded up to whole clicks. A term is highlighted
when it has zero orders and at least that many clicks; ×ACTC is the term's clicks ÷ ACTC. Nothing here is a
recommendation — a highlighted term is one that has had more chances to convert than the product usually needs, and still
hasn't. Whether it is irrelevant is the reader's call. Terms with fewer clicks than the floor are counted in the totals but not
listed; converting terms are counted and shown as one line per block. Rates come from summed counts, never averaged.
AdLabs surfaces harvest and negation candidates every cycle
The same search-term data, with harvest mappings, negation previews and bid optimization in one place.