Reading the table. One row per search term, totalled over the campaign rows in view (a term that converted
under an auto target and again under a broad keyword shows once, with both counted; the ▸ control opens the campaigns and ad
groups it converted in). Would become is the target a harvest would create: an exact keyword for a word term, an
individual product target for an ASIN term. A term is highlighted
when it meets the candidate rule and has no enabled target of that kind anywhere in the profile yet — the view shows only these
by default; untick candidates only to see every converting term, where a term that already has one carries a
targeted chip (a paused target does not count). Nothing here is a recommendation — a highlighted term is one with proof
of sales and no exact-match home yet; whether it is relevant, and where it belongs, is the reader's call. Same-SKU
orders are the orders on the advertised product itself; the rest are other products in the catalog. Rates come from summed
counts, never averaged.