Placement Deep Dive

Reading the tables. Placement % reads current → calculated: the live Amazon bid adjustment, then the AdLabs placement adjustment for this window — the campaign's lowest-converting placement (among Top of Search, Rest of Search, Product Pages and Off-Amazon) is 0%, and each other placement is its conversion rate ÷ that lowest rate − 1, capped at Amazon's 900%; a placement with no orders reads 0%, and a campaign with fewer than two converting placements shows —. % Spend on a campaign row is its share of the selection; on a placement row, its share of the campaign. CVR, RPC and ACOS cells are lightly shaded relative to the other placements in the same campaign — green best, red worst. Deltas compare the prior period of equal length; spend and CPC deltas are shown neutral.