Dayparting Report

Confidential · Ref DP-260630 · Generated Jun 30, 2026
Account Acme Outdoor Co. Currency USD · Amazon.com Window Jun 1 – Jun 28, 2026 (28 days) 4,032 rows parsed · 3 skipped 6 campaigns · all portfolios Confidence 5× aCTC = 53 clicks
When clicks pay
RPC $4.04 at 20–23h vs $2.15 at 0–3h · overnight spend share 2.3%

Evening conversion (10.7% CVR at 20–23h) drives the gap; CPC varies only $1.15–$1.46 across blocks.

6 Boost3 Hold10 Throttle1 Low Data 20 segments scored · metric RPC · ±5 pp = Hold
Best trusted window · 20:00 – 23:59
$4.04 RPC
$1.30 CPC — a click earns 3.1× its cost
9,112 clicks in window · gate 53
Spend
$46.8k
CPC $1.38
Sales
$122.8k
RPC $3.64
ACOS / ROAS
38.1%
ROAS 2.62x
CVR / aCTC
9.6%
aCTC 10.4 clicks
Clicks
33.8k
9.7M impressions
Orders
3,240
AOV $37.89
Hourly share of spend vs share of sales % of spend % of sales
0002040608101214161820226%12%
01

Day of week

Sunday RPC $4.07 (+10% vs average) · Wednesday $3.18 (−15%)

Weekend conversion runs above the weekday line; spend distribution stays nearly flat across days.

DayImpressionsClicksOrdersSpend% SpendSalesCTRCVRCPCACOSRPC
Monday1.3M4,524427$6,239.1913.3%$16.2k0.35%9.4%$1.3838.4%$3.59
Tuesday1.3M4,439409$6,137.5113.1%$15.4k0.35%9.2%$1.3839.8%$3.48
Wednesday1.2M4,388372$6,083.7913.0%$13.9k0.35%8.5%$1.3943.6%$3.18
Thursday1.3M4,407412$6,047.0012.9%$15.9k0.35%9.3%$1.3738.1%$3.60
Friday1.4M4,897464$6,772.0314.5%$17.5k0.35%9.5%$1.3838.6%$3.58
Saturday1.6M5,387550$7,582.6516.2%$20.4k0.34%10.2%$1.4137.2%$3.79
Sunday1.6M5,734606$7,913.5416.9%$23.4k0.36%10.6%$1.3833.9%$4.07
Total9.7M33.8k3,240$46.8k100.0%$122.8k0.35%9.6%$1.3838.1%$3.64
Coeff. of variation10.8%11.2%18.3%11.6%11.6%18.6%1.3%7.2%0.80%7.6%7.6%
CPC vs RPC by day CPC RPC overall RPC
$1.14$2.28$3.42$4.56MonTueWedThuFriSatSun RPC $4.07CPC $1.38avg $3.64
Window balance
The window spans exactly 4 weeks (Jun 1 – Jun 28), so each weekday appears 4 times — sum columns are directly comparable. Rates (CVR, CPC, ACOS, RPC) are ratios and stay honest regardless of day counts.
02

Hour of day

RPC peaks at $4.46 (20:00) and bottoms at $1.19 (04:00) · CPC holds $1.10–$1.49

The evening block converts best while clicks stay near their daytime price — the RPC line pulls away from CPC after 17:00.

HourImpressionsClicksOrdersSpend% SpendSalesCTRCVRCPCACOSRPC
00:0095.3k33622$392.870.84%$848.010.35%6.5%$1.1746.3%$2.52
01:0058.5k20511$231.470.49%$408.720.35%5.4%$1.1356.6%$1.99
02:0034.6k1217$136.450.29%$263.120.35%5.8%$1.1351.9%$2.17
03:0013.3k450$49.510.11%$0.000.34%0.00%$1.10—$0.00
04:0018.1k632$69.930.15%$75.200.35%3.2%$1.1193.0%$1.19
05:0043.2k1499$176.680.38%$342.380.34%6.0%$1.1951.6%$2.30
06:0090.2k30622$382.410.82%$839.150.34%7.2%$1.2545.6%$2.74
07:00139.8k48237$627.801.3%$1,383.260.34%7.7%$1.3045.4%$2.87
08:00248.4k88770$1,247.902.7%$2,641.240.36%7.9%$1.4147.2%$2.98
09:00394.1k1,351114$1,947.914.2%$4,230.730.34%8.4%$1.4446.0%$3.13
10:00471.1k1,690149$2,504.965.4%$5,658.900.36%8.8%$1.4844.3%$3.35
11:00569.4k1,907168$2,839.636.1%$6,288.990.33%8.8%$1.4945.2%$3.30
12:00629.1k2,181208$3,217.416.9%$7,770.770.35%9.5%$1.4841.4%$3.56
13:00584.9k2,020193$2,803.506.0%$7,378.350.35%9.6%$1.3938.0%$3.65
14:00540.5k1,920171$2,695.935.8%$6,599.960.36%8.9%$1.4040.8%$3.44
15:00526.9k1,873160$2,660.575.7%$6,058.500.36%8.5%$1.4243.9%$3.23
16:00567.4k1,954175$2,759.045.9%$6,749.150.34%9.0%$1.4140.9%$3.45
17:00572.9k2,058199$2,939.836.3%$7,553.770.36%9.7%$1.4338.9%$3.67
18:00669.7k2,354238$3,387.547.2%$9,141.030.35%10.1%$1.4437.1%$3.88
19:00785.1k2,762307$3,899.338.3%$11.8k0.35%11.1%$1.4133.2%$4.25
20:00885.4k3,068365$4,162.878.9%$13.7k0.35%11.9%$1.3630.4%$4.46
21:00837.4k2,911328$3,792.298.1%$12.4k0.35%11.3%$1.3030.6%$4.25
22:00606.4k2,157204$2,705.955.8%$7,669.930.36%9.5%$1.2535.3%$3.56
23:00274.1k97681$1,143.932.4%$3,046.720.36%8.3%$1.1737.5%$3.12
Total9.7M33.8k3,240$46.8k100.0%$122.8k0.35%9.6%$1.3838.1%$3.64
Coeff. of variation70.9%70.8%81.6%71.9%71.9%81.6%1.9%32.7%10.1%28.2%32.8%
CPC vs RPC by hour CPC RPC overall RPC
$1.25$2.50$3.75$5.00000204060810121416182022 RPC $3.12CPC $1.17avg $3.64
03

The 168-hour grid

Strongest trusted cell Sun 20:00 · $5.07 RPC · 48 of 168 cells below the confidence gate

Diverging ramps center on the account overall for each metric — white means "average", not "zero". Gated cells render — with the click count in their tooltip.

Revenue per click (RPC) worse better · centered on $3.64
Day \ Hour000102030405060708091011121314151617181920212223
Monday———————$2.98$2.74$2.91$3.38$3.06$3.65$3.21$3.49$3.31$3.36$3.76$3.87$4.77$4.58$3.96$3.22$2.97
Tuesday———————$2.40$3.12$2.70$3.39$2.95$3.26$3.41$3.26$3.30$3.42$3.33$3.86$3.81$4.47$3.96$3.41$3.24
Wednesday———————$2.58$2.62$3.08$3.03$2.87$3.26$3.04$2.63$2.76$3.41$3.32$3.00$3.44$3.57$4.30$3.13$2.81
Thursday———————$3.08$2.82$2.98$3.28$3.35$3.69$3.69$3.43$3.02$3.81$3.89$3.81$4.26$4.04$4.17$3.46$3.37
Friday———————$2.84$2.93$3.16$3.38$3.33$3.59$3.82$3.48$3.10$3.18$3.42$3.98$4.05$4.46$4.22$3.49$3.05
Saturday———————$3.10$3.12$3.52$3.24$3.13$3.42$3.84$3.67$3.40$3.17$3.77$4.25$4.42$4.75$4.65$3.95$2.83
Sunday$2.90——————$2.99$3.35$3.35$3.63$4.23$3.97$4.24$3.89$3.60$3.83$4.11$4.22$4.94$5.07$4.43$4.01$3.50
Conversion rate (CVR) worse better · centered on 9.6%
Day \ Hour000102030405060708091011121314151617181920212223
Monday———————7.5%7.4%7.5%8.4%8.5%9.4%8.7%9.4%9.0%8.4%10.5%10.3%11.8%12.0%10.5%8.9%7.7%
Tuesday———————6.6%7.8%7.4%8.6%7.9%9.1%9.4%8.1%8.1%9.5%8.9%10.3%10.5%11.4%10.9%8.8%8.4%
Wednesday———————7.0%7.1%8.2%8.2%8.0%8.5%7.7%7.3%7.6%8.5%8.4%8.4%9.1%9.8%11.1%8.7%7.8%
Thursday———————7.9%7.0%7.7%9.0%8.4%9.5%9.4%8.5%8.0%9.4%9.8%10.4%11.0%10.9%10.7%9.5%8.5%
Friday———————8.0%7.4%8.9%9.3%8.5%10.1%9.8%8.8%7.8%8.6%8.8%9.8%10.8%12.5%11.3%8.8%8.6%
Saturday———————8.1%8.7%9.3%8.6%8.8%9.5%10.1%9.9%9.3%8.9%10.3%10.6%11.8%13.3%12.6%10.4%7.6%
Sunday7.5%——————8.2%9.2%9.3%9.5%11.2%10.4%11.1%9.7%9.5%9.4%10.7%10.8%12.6%12.8%11.5%10.6%9.3%
ACOS better worse · centered on 38.1%
Day \ Hour000102030405060708091011121314151617181920212223
Monday———————44.9%49.3%48.6%42.6%49.6%40.1%41.9%41.9%41.6%42.1%38.0%38.1%29.5%30.0%32.4%38.5%40.7%
Tuesday———————55.6%43.4%54.8%43.5%49.7%47.1%40.6%41.6%39.8%42.6%40.5%36.7%37.7%30.3%34.1%36.8%35.6%
Wednesday———————51.5%54.2%44.8%49.6%48.5%46.3%49.1%51.6%51.0%42.5%45.1%49.1%42.3%35.6%29.3%41.7%41.1%
Thursday———————43.3%49.5%48.9%46.0%44.0%37.9%36.4%39.2%47.8%37.1%36.6%37.3%32.9%32.4%31.8%35.5%36.1%
Friday———————44.2%48.7%44.3%44.1%44.9%38.5%36.8%38.2%47.4%44.1%44.0%36.8%34.5%31.4%31.0%34.4%37.9%
Saturday———————40.2%45.9%41.6%48.0%47.9%45.0%35.9%40.3%42.9%42.5%36.9%34.3%33.3%29.5%28.0%33.0%41.6%
Sunday41.7%——————43.7%43.0%44.4%39.0%36.7%37.5%32.6%37.6%40.6%36.9%34.0%32.5%26.8%27.1%29.2%31.1%32.5%
Cost per click (CPC) low high (magnitude, not judgment)
Day \ Hour000102030405060708091011121314151617181920212223
Monday———————$1.34$1.35$1.41$1.44$1.52$1.46$1.35$1.46$1.38$1.41$1.43$1.48$1.40$1.38$1.28$1.24$1.21
Tuesday———————$1.33$1.35$1.48$1.47$1.47$1.54$1.38$1.36$1.31$1.46$1.35$1.42$1.44$1.35$1.35$1.25$1.15
Wednesday———————$1.33$1.42$1.38$1.50$1.39$1.51$1.49$1.36$1.41$1.45$1.50$1.47$1.45$1.27$1.26$1.31$1.15
Thursday———————$1.33$1.39$1.45$1.51$1.47$1.40$1.34$1.34$1.44$1.42$1.43$1.42$1.40$1.31$1.32$1.23$1.22
Friday———————$1.25$1.42$1.40$1.49$1.50$1.38$1.41$1.33$1.47$1.40$1.50$1.47$1.40$1.40$1.31$1.20$1.16
Saturday———————$1.24$1.43$1.46$1.56$1.50$1.54$1.38$1.48$1.46$1.34$1.39$1.46$1.47$1.40$1.30$1.31$1.18
Sunday$1.21——————$1.31$1.44$1.49$1.42$1.55$1.49$1.38$1.46$1.46$1.41$1.40$1.37$1.32$1.37$1.29$1.24$1.14
Click confidence — why some cells are gated
Account aCTC = total clicks ÷ total orders = 33.8k ÷ 3,240 = 10.4 clicks per order. At the default 5× setting a cell needs 53+ clicks before its rates are trusted; 48 of 168 cells fall short (deep-night hours) and are excluded from ramps and recommendations rather than shown as noise.
04

Bid recommendations

6 of 20 segments boost · 10 throttle · 1 low data

Adjustment = (segment RPC ÷ overall RPC) − 1, rounded to the nearest 5 pp. Positive segments earn more per click than the account average.

By day of weekmetric: RPC
SegmentRPCClicksBid adjustmentSignal
Monday$3.594,5240%Hold
Tuesday$3.484,439▼ −5%Throttle
Wednesday$3.184,388▼ −15%Throttle
Thursday$3.604,4070%Hold
Friday$3.584,8970%Hold
Saturday$3.795,387▲ +5%Boost
Sunday$4.075,734▲ +10%Boost
Overall (baseline)$3.6433.8k—
Weekdays vs weekendsmetric: RPC
SegmentRPCClicksBid adjustmentSignal
Weekdays (Mon–Fri)$3.4922.7k▼ −5%Throttle
Weekends (Sat–Sun)$3.9311.1k▲ +10%Boost
Overall (baseline)$3.6433.8k—
By 4-hour blockmetric: RPC
SegmentRPCClicksBid adjustmentSignal
00:00 – 03:59$2.15707▼ −40%Throttle
04:00 – 07:59$2.641,000▼ −25%Throttle
08:00 – 11:59$3.235,835▼ −10%Throttle
12:00 – 15:59$3.487,994▼ −5%Throttle
16:00 – 19:59$3.869,128▲ +5%Boost
20:00 – 23:59$4.049,112▲ +10%Boost
Overall (baseline)$3.6433.8k—
By 8-hour blockmetric: RPC
SegmentRPCClicksBid adjustmentSignal
00:00 – 07:59$2.441,707▼ −35%Throttle
08:00 – 15:59$3.3713.8k▼ −5%Throttle
16:00 – 23:59$3.9518.2k▲ +10%Boost
Overall (baseline)$3.6433.8k—
Custom blocks (user-requested)metric: RPC
SegmentRPCClicksBid adjustmentSignal
09:00 – 17:59 (workday)$3.4417.0k▼ −5%Throttle
03:00 – 03:59 (deep night)$0.0045—Low Data
Overall (baseline)$3.6433.8k—
Method & how to apply
Formula. (segment RPC ÷ overall RPC) − 1, rounded to the nearest 5 pp. Segments below the confidence gate (53 clicks) show Low Data — never a number. CVR can substitute as the metric on request; ACOS is available but inverted and not recommended — a low-sales hour can look efficient.

Applying. These are relative multipliers on top of current bids (a +15% segment means "bid 15% above your normal bid in these hours"), not new absolute bids. Apply via Amazon's bid-rules schedule or the AdLabs dayparting automation.

Dayparting is a rule, not a report — AdLabs runs it for you.

Rule-based bid scheduling on live hourly data, applied continuously.

Book a call with AdLabs →
About this report. Computed entirely from the uploaded Sponsored Products hourly export — read-only, no account connection. Sales and orders are Amazon-attributed (7/14-day window) to the hour of the click; the trailing 1–2 days of any export are still filling in and understate sales-side metrics. Hours are shown in the account's Amazon time zone. Bid adjustments are directional suggestions relative to the scope average, gated at 5× aCTC (53 clicks) — estimates, not guarantees. Powered by AdLabs · adlabs.app