@layer base{.guide-text .structure-tree{background:var(--paper-2);border:1px solid var(--line);border-radius:12px;margin:36px 0;padding:28px}.guide-text .tree-node{text-align:center;border-radius:8px;max-width:280px;margin:0 auto;padding:12px 16px;font-size:14px;font-weight:600;position:relative}.guide-text .tree-node.campaign{background:var(--blue-50);border:2px solid var(--blue);color:var(--blue-700)}.guide-text .tree-node.adgroup{background:var(--up-soft);border:2px solid var(--up);color:var(--up)}.guide-text .tree-node.keyword{border:2px solid var(--warn);color:var(--warn);background:#fff7ed;font-size:13px}.guide-text .tree-node.negative{background:var(--down-soft);border:2px solid var(--down);color:var(--down);font-size:13px}.guide-text .tree-label{margin-top:2px;font-size:11px;font-weight:400;display:block}.guide-text .tree-connector{background:var(--line);width:2px;height:16px;margin:0 auto}.guide-text .tree-branch{flex-wrap:wrap;justify-content:center;gap:16px;display:flex}.guide-text .tree-branch-item{flex-direction:column;flex:1;align-items:center;min-width:140px;max-width:200px;display:flex}.guide-text .flow-diagram{flex-direction:column;align-items:center;gap:0;margin:36px 0;display:flex}.guide-text:where([data-guide~=amazon-organic-ranking-guide],[data-guide~=amazon-ppc-audit-guide]) .flow-node{text-align:center;border-radius:10px;width:100%;max-width:340px;padding:14px 24px;font-size:14px;font-weight:600;position:relative}.guide-text[data-guide~=amazon-campaign-structure-guide] .flow-node{text-align:center;border-radius:10px;width:100%;max-width:380px;padding:14px 24px;font-size:14px;font-weight:600;position:relative}.guide-text[data-guide~=amazon-ngram-analysis-guide] .flow-node{text-align:left;border-radius:10px;align-items:center;width:100%;max-width:420px;padding:14px 24px;font-size:14px;font-weight:600;display:flex;position:relative}.guide-text .flow-node.start{background:var(--ink);color:var(--paper)}.guide-text .flow-node.process{background:var(--blue-50);border:2px solid var(--blue);color:var(--blue-700)}.guide-text .flow-node.decision{border:2px solid var(--warn);color:var(--warn);background:#fff7ed}.guide-text:where([data-guide~=amazon-campaign-structure-guide],[data-guide~=amazon-ngram-analysis-guide]) .flow-node.action{background:var(--up-soft);border:2px solid var(--up);color:var(--up)}.guide-text[data-guide~=amazon-ppc-audit-guide] .flow-node.action{background:var(--up-soft);border:1px solid var(--up-bg);color:var(--up);max-width:300px;font-size:13px;font-weight:500}.guide-text .flow-node.danger{background:var(--down-soft);border:2px solid var(--down);color:var(--down)}.guide-text:where([data-guide~=amazon-campaign-structure-guide],[data-guide~=amazon-ngram-analysis-guide],[data-guide~=amazon-organic-ranking-guide],[data-guide~=amazon-ppc-audit-guide]) .flow-arrow{background:var(--line);width:2px;height:20px;position:relative}.guide-text[data-guide~=amazon-ppc-budget-guide] .flow-arrow{color:var(--blue-400);padding:4px 0;font-size:24px;line-height:1}.guide-text[data-guide~=amc-query-library] .flow-arrow{color:var(--faint);flex-shrink:0;align-items:center;padding:0 8px;font-size:24px;display:flex}.guide-text:where([data-guide~=amazon-campaign-structure-guide],[data-guide~=amazon-ngram-analysis-guide],[data-guide~=amazon-organic-ranking-guide]) .flow-arrow:after{content:"";border-left:5px solid #0000;border-right:5px solid #0000;border-top:6px solid var(--line);position:absolute;bottom:-4px;left:50%;transform:translate(-50%)}.guide-text[data-guide~=amazon-ppc-audit-guide] .flow-arrow:after{content:"";border-left:5px solid #0000;border-right:5px solid #0000;border-top:6px solid var(--line);width:0;height:0;position:absolute;bottom:-4px;left:50%;transform:translate(-50%)}.guide-text:where([data-guide~=amazon-campaign-structure-guide],[data-guide~=amazon-ngram-analysis-guide]) .flow-arrow-label{color:var(--faint);text-align:center;padding:2px 0;font-size:11px;font-weight:600}.guide-text:is([data-guide~=amazon-organic-ranking-guide],[data-guide~=amazon-ppc-audit-guide]) .flow-arrow-label{color:var(--faint);padding:2px 0;font-size:11px;font-weight:600}.guide-text .compare-cards{grid-template-columns:1fr 1fr;gap:16px;margin:36px 0;display:grid}.guide-text .compare-card{border-radius:12px;padding:24px}.guide-text .compare-card.good{background:var(--up-soft);border:1px solid var(--up-bg)}.guide-text .compare-card.bad{background:var(--down-soft);border:1px solid var(--down-bg)}.guide-text .compare-card-header{align-items:center;gap:8px;margin-bottom:16px;font-size:15px;font-weight:600;display:flex}.guide-text .compare-card.good .compare-card-header{color:var(--up)}.guide-text .compare-card.bad .compare-card-header{color:var(--down)}.guide-text .compare-card-item{align-items:flex-start;gap:8px;padding:8px 0;font-size:13px;line-height:1.5;display:flex}.guide-text .compare-card.good .compare-card-item{color:var(--up)}.guide-text .compare-card.bad .compare-card-item{color:var(--down)}.guide-text .spectrum-bar{background:var(--paper-2);border:1px solid var(--line);border-radius:12px;margin:36px 0;padding:24px}.guide-text .spectrum-track{background:linear-gradient(90deg, var(--blue-500), var(--up), var(--warn), var(--down));border-radius:6px;height:12px;margin:16px 0;position:relative}.guide-text .spectrum-labels{color:var(--muted);justify-content:space-between;font-size:12px;font-weight:600;display:flex}.guide-text .spectrum-marker{background:var(--ink);border:3px solid var(--paper);border-radius:50%;width:28px;height:28px;position:absolute;top:-8px;box-shadow:0 2px 8px #11182733}.guide-text .spectrum-title{color:var(--ink);text-align:center;margin-bottom:8px;font-size:15px;font-weight:600}@media (max-width:640px){.guide-text .compare-cards{grid-template-columns:1fr}.guide-text .tree-branch{flex-direction:column;align-items:center}}.guide-text .bid-bars{flex-direction:column;gap:6px;margin:32px 0;display:flex}.guide-text .bid-bar-row{align-items:center;gap:12px;display:flex}.guide-text .bid-bar-label{width:80px;color:var(--muted);text-align:right;flex-shrink:0;font-size:12px;font-weight:500}.guide-text .bid-bar-track{background:var(--well);border-radius:6px;flex:1;height:28px;position:relative;overflow:hidden}.guide-text .bid-bar-fill{height:100%;color:var(--paper);white-space:nowrap;border-radius:6px;align-items:center;padding:0 10px;font-size:11px;font-weight:600;transition:width .5s;display:flex}.guide-text .bid-bar-fill.increase{background:linear-gradient(90deg, var(--up), var(--up))}.guide-text .bid-bar-fill.base{background:var(--faint)}.guide-text .bid-bar-fill.decrease{background:linear-gradient(90deg, var(--down), var(--down))}.guide-text .bid-bar-value{color:var(--ink-2);text-align:left;flex-shrink:0;width:55px;font-size:12px;font-weight:600}.guide-text .wrong-way-card{border:2px solid var(--down-bg);border-radius:12px;margin:28px 0;overflow:hidden}.guide-text .wrong-way-header{background:var(--down-soft);align-items:center;gap:12px;padding:16px 24px;display:flex}.guide-text .wrong-way-number{background:var(--down);width:36px;height:36px;color:var(--paper);border-radius:50%;flex-shrink:0;justify-content:center;align-items:center;font-size:16px;font-weight:600;display:flex}.guide-text .wrong-way-title{color:var(--down);font-size:18px;font-weight:600}.guide-text .wrong-way-body{padding:20px 24px}.guide-text .wrong-way-body p{color:var(--ink-2)}.guide-text .stacking-visual{flex-direction:column;align-items:center;gap:0;margin:32px 0;display:flex}.guide-text .stack-layer{text-align:center;border:2px solid;justify-content:center;align-items:center;width:100%;max-width:420px;padding:14px 24px;font-size:14px;font-weight:600;display:flex;position:relative}.guide-text .stack-layer:first-child{border-radius:10px 10px 0 0}.guide-text .stack-layer:last-child{border-radius:0 0 10px 10px}.guide-text .stack-layer.base-bid{background:var(--paper-2);border-color:var(--line);color:var(--ink-2)}.guide-text .stack-layer.daypart{background:var(--blue-50);border-color:var(--blue-500);color:var(--blue-700)}.guide-text .stack-layer.placement{background:var(--up-soft);border-color:var(--up);color:var(--up)}.guide-text .stack-layer.effective{background:var(--ink);border-color:var(--ink);color:var(--paper);font-size:16px}.guide-text .stack-connector{color:var(--faint);padding:4px 0;font-size:18px;font-weight:600}@media (max-width:640px){.guide-text .stack-layer{max-width:100%;padding:12px 16px;font-size:13px}}.guide-text .impact-critical{background:var(--down-soft);color:var(--down);border-radius:4px;padding:2px 8px;font-size:12px;font-weight:600;display:inline-block}.guide-text .impact-high{color:var(--warn);background:#fff7ed;border-radius:4px;padding:2px 8px;font-size:12px;font-weight:600;display:inline-block}.guide-text .impact-medium{background:var(--blue-50);color:var(--blue);border-radius:4px;padding:2px 8px;font-size:12px;font-weight:600;display:inline-block}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .funnel-visual{flex-direction:column;align-items:center;gap:0;margin:36px 0;display:flex}.guide-text[data-guide~=amazon-sponsored-brands-guide] .funnel-visual{flex-direction:column;align-items:center;gap:6px;margin:36px 0;display:flex}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .funnel-tier{text-align:center;border-radius:8px;justify-content:center;align-items:center;gap:12px;padding:18px 24px;line-height:1.35;display:flex;position:relative}.guide-text[data-guide~=amazon-sponsored-brands-guide] .funnel-tier{text-align:center;border-radius:12px;flex-direction:column;justify-content:center;align-items:center;gap:6px;line-height:1.35;display:flex;position:relative;box-shadow:0 2px 8px #1118270f}.guide-text .funnel-tier .funnel-icon{flex-shrink:0;font-size:24px}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .funnel-tier .funnel-label{text-transform:uppercase;letter-spacing:.06em;font-size:11px;font-weight:600;display:block}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .funnel-tier .funnel-title{font-size:16px;font-weight:600;display:block}.guide-text .funnel-tier .funnel-desc{margin-top:2px;font-size:13px;display:block}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .funnel-tier:first-child{background:var(--blue-50);border:2px solid var(--violet);width:40%;color:var(--violet);border-radius:10px 10px 0 0}.guide-text[data-guide~=amazon-sponsored-brands-guide] .funnel-tier:first-child{background:var(--blue-50);border:2px solid var(--blue);width:45%;color:var(--blue-700);border-radius:12px 12px 0 0;padding:22px 20px}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .funnel-tier:nth-child(2){background:var(--line);border:none;width:40%;height:4px;padding:0}.guide-text[data-guide~=amazon-sponsored-brands-guide] .funnel-tier:nth-child(2){border:2px solid var(--warn);width:68%;color:var(--warn);background:#fff7ed;padding:20px 24px}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .funnel-tier:nth-child(3){background:var(--blue-50);border:2px solid var(--blue);width:55%;color:var(--blue-700)}.guide-text[data-guide~=amazon-sponsored-brands-guide] .funnel-tier:nth-child(3){background:var(--up-soft);border:2px solid var(--up);width:90%;color:var(--up);border-radius:0 0 12px 12px;padding:22px 24px}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .funnel-tier:nth-child(4){background:var(--line);border:none;width:55%;height:4px;padding:0}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .funnel-tier:nth-child(5){border:2px solid var(--warn);width:70%;color:var(--warn);background:#fff7ed}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .funnel-tier:nth-child(6){background:var(--line);border:none;width:70%;height:4px;padding:0}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .funnel-tier:nth-child(7){background:var(--up-soft);border:2px solid var(--up);width:85%;color:var(--up);border-radius:0 0 10px 10px}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .funnel-caption{color:var(--faint);text-align:center;margin-top:14px;font-size:12px;font-weight:500}.guide-text[data-guide~=amazon-sponsored-brands-guide] .funnel-caption{color:var(--faint);text-align:center;margin-top:12px;font-size:12px;font-weight:500}.guide-text .algo-visual{flex-wrap:wrap;justify-content:center;align-items:center;gap:16px;margin:36px 0;display:flex}.guide-text .algo-box{text-align:center;border-radius:12px;flex:1;min-width:180px;max-width:260px;padding:24px 20px}.guide-text .algo-box.performance{background:var(--blue-50);border:2px solid var(--blue)}.guide-text .algo-box.relevancy{background:var(--up-soft);border:2px solid var(--up)}.guide-text .algo-box.result{background:var(--ink);border:2px solid var(--ink)}.guide-text .algo-box .algo-icon{margin-bottom:8px;font-size:28px}.guide-text .algo-box .algo-label{text-transform:uppercase;letter-spacing:.08em;margin-bottom:6px;font-size:11px;font-weight:600}.guide-text .algo-box.performance .algo-label{color:var(--blue)}.guide-text .algo-box.relevancy .algo-label{color:var(--up)}.guide-text .algo-box.result .algo-label{color:var(--faint)}.guide-text .algo-box .algo-title{margin-bottom:6px;font-size:18px;font-weight:600}.guide-text .algo-box.performance .algo-title{color:var(--blue-700)}.guide-text .algo-box.relevancy .algo-title{color:var(--up)}.guide-text .algo-box .algo-desc{font-size:13px;line-height:1.5}.guide-text .algo-box.performance .algo-desc{color:var(--blue)}.guide-text .algo-box.relevancy .algo-desc{color:var(--up)}.guide-text .algo-box.result .algo-desc{color:var(--faint)}.guide-text .algo-operator{color:var(--faint);flex-shrink:0;font-size:28px;font-weight:600}.guide-text .readiness-grid{grid-template-columns:1fr 1fr;gap:12px;margin:28px 0;display:grid}.guide-text .readiness-card{border-radius:10px;padding:20px}.guide-text .readiness-card.yes{background:var(--up-soft);border:1px solid var(--up-bg)}.guide-text .readiness-card.no{background:var(--down-soft);border:1px solid var(--down-bg)}.guide-text .readiness-card .readiness-header{align-items:center;gap:8px;margin-bottom:12px;font-size:15px;font-weight:600;display:flex}.guide-text .readiness-card.yes .readiness-header{color:var(--up)}.guide-text .readiness-card.no .readiness-header{color:var(--down)}.guide-text .readiness-card .readiness-item{align-items:flex-start;gap:8px;padding:6px 0;font-size:13px;line-height:1.5;display:flex}.guide-text .readiness-card.yes .readiness-item{color:var(--up)}.guide-text .readiness-card.no .readiness-item{color:var(--down)}.guide-text .ranking-pyramid{flex-direction:column;align-items:center;gap:6px;margin:36px 0;display:flex}.guide-text .pyramid-tier{text-align:center;border-radius:12px;flex-direction:column;justify-content:center;align-items:center;gap:6px;line-height:1.35;display:flex;position:relative;box-shadow:0 2px 8px #1118270f}.guide-text .pyramid-title{font-size:15px;font-weight:600;display:block}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .pyramid-tier:first-child{background:var(--blue-50);border:2px solid var(--violet);width:45%;color:var(--violet);border-radius:12px 12px 0 0;padding:22px 20px}.guide-text[data-guide~=amazon-organic-ranking-guide] .pyramid-tier:first-child{background:var(--blue-50);border:2px solid var(--blue);width:45%;color:var(--blue-700);border-radius:12px 12px 0 0;padding:22px 20px}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .pyramid-tier:nth-child(2){background:var(--blue-50);border:2px solid var(--blue);width:68%;color:var(--blue-700);padding:20px 24px}.guide-text[data-guide~=amazon-organic-ranking-guide] .pyramid-tier:nth-child(2){border:2px solid var(--warn);width:68%;color:var(--warn);background:#fff7ed;padding:20px 24px}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .pyramid-tier:nth-child(3){background:var(--up-soft);border:2px solid var(--up);width:90%;color:var(--up);border-radius:0 0 12px 12px;padding:22px 24px}.guide-text[data-guide~=amazon-organic-ranking-guide] .pyramid-tier:nth-child(3){background:var(--down-soft);border:2px solid var(--down);width:90%;color:var(--down);border-radius:0 0 12px 12px;padding:22px 24px}.guide-text .pyramid-label{letter-spacing:.01em;font-size:12px;font-weight:400;display:block}.guide-text .pyramid-caption{color:var(--faint);text-align:center;margin-top:12px;font-size:12px;font-weight:500}@media (max-width:640px){.guide-text .algo-visual{flex-direction:column;align-items:center}.guide-text .algo-operator{transform:rotate(90deg)}.guide-text .algo-box{max-width:100%}.guide-text .readiness-grid{grid-template-columns:1fr}.guide-text .funnel-tier:first-child{width:60%}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .funnel-tier:nth-child(3){width:75%}.guide-text[data-guide~=amazon-sponsored-brands-guide] .funnel-tier:nth-child(3){width:100%}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .funnel-tier:nth-child(5){width:90%}.guide-text:where([data-guide~=amazon-dsp-amc-guide]) .funnel-tier:nth-child(7){width:100%}}.guide-text:where([data-guide~=amazon-keyword-research-guide],[data-guide~=amazon-ppc-bid-optimization-guide]) .quadrant-grid{grid-template-columns:1fr 1fr;gap:12px;margin:36px 0;display:grid}.guide-text[data-guide~=amazon-ppc-budget-guide] .quadrant-grid{border-radius:10px;grid-template-columns:1fr 1fr;gap:2px;margin:24px 0;display:grid;overflow:hidden}.guide-text .quadrant-card{text-align:center;border-radius:12px;padding:24px 20px}.guide-text .quadrant-card.decrease{background:var(--down-soft);border:2px solid var(--down)}.guide-text .quadrant-card.decrease .q-title,.guide-text .quadrant-card.decrease .q-desc{color:var(--down)}.guide-text .quadrant-card.increase{background:var(--up-soft);border:2px solid var(--up)}.guide-text .quadrant-card.increase .q-title,.guide-text .quadrant-card.increase .q-desc{color:var(--up)}.guide-text .quadrant-card.hold{border:2px solid var(--warn);background:#fff7ed}.guide-text .quadrant-card.hold .q-title,.guide-text .quadrant-card.hold .q-desc{color:var(--warn)}.guide-text .q-icon{margin-bottom:8px;font-size:28px}.guide-text .q-title{margin-bottom:6px;font-size:15px;font-weight:600}.guide-text .q-desc{font-size:13px;line-height:1.5}.guide-text .step-node.start{background:var(--ink);color:var(--paper)}.guide-text .step-node.question{background:var(--blue-50);border:2px solid var(--blue);color:var(--blue-700)}.guide-text .step-node.action{background:var(--up-soft);border:2px solid var(--up);color:var(--up)}@media (max-width:640px){.guide-text:where([data-guide~=amazon-keyword-research-guide],[data-guide~=amazon-ppc-bid-optimization-guide]) .quadrant-grid{grid-template-columns:1fr}}.guide-text .ngram-visual{background:var(--paper-2);border:1px solid var(--line);border-radius:12px;margin:36px 0;padding:28px}.guide-text .ngram-visual-title{color:var(--ink);text-align:center;margin-bottom:16px;font-size:15px;font-weight:600}.guide-text .ngram-term{text-align:center;color:var(--ink);background:var(--paper);border:2px solid var(--blue);font-size:18px;font-weight:600;font-family:var(--mono);border-radius:8px;margin-bottom:20px;padding:12px}.guide-text .ngram-arrows{text-align:center;color:var(--faint);margin-bottom:12px;font-size:14px}.guide-text .ngram-tokens{flex-wrap:wrap;justify-content:center;gap:10px;margin-bottom:12px;display:flex}.guide-text .ngram-token{font-size:14px;font-weight:600;font-family:var(--mono);border-radius:8px;padding:8px 16px}.guide-text .ngram-token.ok{background:var(--up-soft);border:2px solid var(--up);color:var(--up)}.guide-text .ngram-token.bad{background:var(--down-soft);border:2px solid var(--down);color:var(--down)}.guide-text .ngram-token.neutral{background:var(--blue-50);border:2px solid var(--blue);color:var(--blue-700)}.guide-text .ngram-label{text-align:center;color:var(--muted);margin-top:4px;font-size:13px}.guide-text .step-badge{background:var(--blue);width:32px;height:32px;color:var(--paper);border-radius:50%;flex-shrink:0;justify-content:center;align-items:center;margin-right:10px;font-size:14px;font-weight:600;display:inline-flex}.guide-text .flow-text{text-align:center;flex:1}@media 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